Content & Social Media Lead

Category: Marketing

Location: Cairo AI Qahirah Egypt


Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department.
We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs.
This is a strategic leadership role, not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams.
Key ResponsibilitiesSocial Media Strategy & Planning

• Develop strategies, content pillars, and monthly frameworks aligned with business goals.

• Identify campaign opportunities and ensure platform-specific alignment.

Creative Direction

• Lead ideation, campaign concepts, and storytelling direction.

• Guide design team while maintaining a consistent brand voice.

Team Leadership

• Supervise and mentor Social Media and Content Executives.

• Review content calendars and ensure quality standards.

Performance Collaboration

• Align strategy with KPIs, review reports, and adjust based on insights.

Client Interaction

• Present strategies to clients and handle high-level feedback.

RequirementsRequired Experience

• 4–6 years in social media management, preferably in an agency.

• Proven experience managing multiple client accounts and presenting strategies.

• Strong background in content strategy and campaign ideation.

• Experience with international/GCC clients preferred.

• Familiarity with paid social campaigns is a plus.

Required Skills & Candidate Profile

• Strategic thinker with the ability to translate business goals into content direction.

• Strong leadership, mentoring, and project management skills.

• Clear English communication; structured, organized, and deadline-oriented.

• Able to guide creative direction without micromanaging.

• Confident presenting ideas to clients and understands how content supports revenue and brand positioning.

• Comfortable working remotely and thinks in campaigns, not posts.

• Expertise in social media analytics and KPIs.

Key Performance Indicators (KPIs)

• Client strategy approval rate and satisfaction.

• Consistency and quality of monthly plans.

• Engagement and growth improvements.

• Reduced revision cycles through clear planning.

• Team development and quality control.

BenefitsWhat We Offer

• Remote work environment.
• Exposure to international clients.

• Clear growth path toward department leadership.

• Performance-driven culture with structured systems.

• Cross-functional collaboration across teams.

Details

Originally posted on Himalayas