Associate - Product Marketing
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Nov 7, 2024. Drive Train scores D on the Alion truth index.
About the role
Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty.
The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.
What you’ll be doing
Conduct market and competitor analysis to always have a pulse on the needs of our customer.
Dig into GTM data to be able to surface what's working, what's not, and why.
Turn these insights into assets our buyers value (research reports, whitepapers, case studies, website copy, and other asset types).
Hold a high editorial bar across everything we publish, and care about the difference between genuinely good content and filler.
1-4 years of relevant experience in marketing.
Top-notch written and verbal communication skills.
Has strong analytical skills with a creative mind.
Is aspirational, self-driven, and proactive.
What you’ll be doing:
What you'll bring