Senior Retail Activation Manager

About us

At Dyson, we solve the problems others choose to ignore through pioneering technology and bold thinking. Our people are at the heart of everything we do, collaborating across functions and markets to create exceptional experiences for consumers around the world.

About the role

We are looking for a Senior Retail Activation manager to lead Dyson’s ambitious retail strategy, planning and go-to-market execution across both direct and indirect physical channels, as well as online 3P channels for the Benelux & Nordics cluster comprising of 6 markets.

This role sits at the intersection of strategy, activation, and shopper experience, ensuring that global priorities are effectively translated into impactful local strategies and best-in-class execution. You will own the full scope of retail activations and NPD launches (from brief to implementation) working cross-functionally to deliver impactful results.

Reporting to the Head of Marketing for the cluster, this position is supported by a team of 3 to drive the full scope of the team’s role - and act as the key link between global direction and local market insights plus execution.

Key Responsibilities:

Retail Strategy & Activation

• Define and execute the retail activation strategy across direct, indirect, and online channels for the Benelux & Nordics cluster.
• Translate global priorities into locally relevant plans that drive business growth and brand excellence.
• Manage trade marketing investments and optimise spend to maximise ROI.

NPD Launches & Campaign Execution

• Lead end-to-end retail launches and activations, from strategy and planning through to execution.
• Ensure flawless implementation aligned with brand standards, commercial objectives, and timelines.
• Partner closely with Media, Category, Commercial, and Retail Experience teams to deliver integrated campaigns.

Shopper Experience & Performance

• Drive best-in-class shopper experiences across physical retail and online partner platforms.
• Leverage market, retail, and e-commerce insights to identify opportunities and improve performance.
• Implement a test-and-learn approach, scaling successful initiatives across markets.

Stakeholder Management

• Act as the key link between Global and Local teams, ensuring alignment on priorities and execution.
• Build strong partnerships with retail customers, agencies, and cross-functional stakeholders.
• Lead Joint Business Planning discussions with key retail partners.

Leadership & Team Development

• Lead, coach, and develop a team of three Retail Activation professionals.
• Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
• Ensure effective project delivery across multiple markets and priorities.

Working policy

Our campus culture is built on connection-collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

About You

To be successful in this role, you will bring:

• 6+ years of experience in retail marketing, trade marketing, brand management, or a related commercial function.
• A proven track record of delivering successful retail activations and product launches in a fast-paced, consumer-focused environment.
• Strong understanding of omnichannel retail, shopper behaviour, and customer journey optimisation.
• Experience translating global strategies into effective local market execution.
• Strong analytical skills with the ability to turn insights into actionable plans.
• Excellent stakeholder management skills, with the ability to influence across functions, markets, and seniority levels.
• Strong project management capabilities and the ability to manage multiple priorities simultaneously.
• Experience leading, coaching, and developing high-performing teams.
• A proactive, collaborative, and results-oriented mindset.
• Fluency in English; Dutch or French is an advantage.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,23€/km regardless of the means of transport)
• Health Insurance - Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

* Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.