Senior Social Media Specialist

ABOUT THE ROLE

Owned & Paid Social Media Performance,playan important rolein our marketing mix andhasan increasing importance to ourDirect-to-consumerstrategy.

Our Social Media Accounts experienced highgrowthand our goal is to consistently improve our performance as well as our brand awareness on the most relevant social media channels. Dyson is about better ideas and better technologies, as the Social MediaSpecialistyou will closely work together with theOwnedSocial MediaSpecialistand the Media Managers to play a supportive role in executing the plans, monitoring activity and implementing new ways of working that reflect the growth ambition for Dyson to succeed. This role offersa great opportunityto further your career in a company driven by technology and innovation.

You will help define the future of Social at Dyson, working with cross-functional teams as they develop their socialexpertiseand working closely withthe Global Media and Creative Teams, informingglobalstrategies.

KEY ACCOUNTABILITIES

Content Management

• Support asthe first point of contact for asset and content management for paid social media activities, ensuring assets are collected, organized, quality-checkedand shared with relevant stakeholders on time.

Reporting

• Prepare daily,weeklyand monthly performance reports against agreed KPIs, highlighting key learnings, flagging potentialissuesand sharing first recommendations to improve performance and ways of working.

PaidSocialMedia

• Support the planning,coordinationand execution of paid social media activities across relevant platforms, ensuring campaigns are set up according to agreed plans,timingsand brand guidelines.

• Work cross-functionally with internal teams and external partners to support smooth campaign delivery, includingbriefing, follow-ups, timelines, assetchecksand status updates.

• Localize and execute global social media campaigns fortheDACHmarket, working collaboratively withGlobalteam, theCreativeteamand internal stakeholdersto ensure content is locally relevant,accurateand aligned with Dyson standards.

• Monitor live campaign activity and social media trends, escalating observations, risks or opportunities to the Owned Social Media Manager and Media Managers where relevant.

• Contribute to continuous improvements in campaign processes, contentworkflowsand platform best practices by bringing a hands-on,curiousand detail-oriented approach.

ABOUT YOU

Experience & Education

• 1-2 years of relevant experience with social media or online marketing

• A relevant bachelor’s degree from a reputable University is preferred including Marketing, Business Administration, Management etc.

• Strong understanding of social media landscape and current trends in social media and online marketing

• Strong understanding of Social Media Platforms and Content Creation for these Platforms (mainly IGand TikTok)

• Familiar with Social Publishing and Social Listening tools

• Fluent in English and German

• Hands-on mentality, dynamic and collaborative personality, interest of working in a fast paced and continuously changing environment

Mindset

• Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen

• Strives in a fast paced & dynamic environment

• A strongteamplayer

• An achiever, motivated by breaking new grounds and creating a business from scratch

Skills andcompetencies:

• Strong verbal communications skillsand stakeholder management

• Social Media Acumen and Interest

• Strong written skills: ability to write concise, engaging and whenappropriate wittycopy.

• Ability to work in a fast-paced office where priorities can changefrequently

• A mature approach and outlook and an ability to work independently

• A strong teamplayer with an ability and desire to interact with and respond to multidisciplinary and cross-cultural teams

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.