Product Manager, Marketing Technology

About the Role

e.l.f. Beauty is looking for a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This is a technical, data-forward product role embedded within the Digital team - sitting at the intersection of customer data, platform architecture, and activation.

You will be the product manager for our engagement platform, Customer Data Platform (CDP), AI-driven personalization, and the integrations that depend on customer data. The core mission of this role is to unlock the full value of our customer data: making it clean, accessible, well-mapped, and actionable across paid media, owned messaging, personalization, and commerce. You will own the customer data strategy end-to-end and serve as the internal authority on how each data point is defined, collected, mapped, and activated downstream.

This role requires someone who is equally comfortable in a technical architecture conversation as they are presenting a product roadmap to senior stakeholders. You will partner closely with Product, Commerce, Data, Integrated Marketing, and Engineering to deliver scalable, reliable, and future-ready platforms that drive measurable business outcomes.

What You'll Own:

• Customer Data Platform (CDP): Full product ownership of the CDP - from data ingestion and identity resolution through audience segmentation, profile unification, and downstream activation.
• Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data.
• AI Agents: Partner with Engineering and Data to define, build, and deploy AI agents that leverage customer data to unlock key marketing use cases across the organization - including audience activation, personalized messaging, paid media optimization, and lifecycle automation.
• Integrations & Data Pipelines: Own the integration layer connecting customer data to paid media platforms, ad tech, CRM, commerce, and analytics - ensuring data fidelity, latency, and governance at every connection point.
• Customer Data Strategy: Define and maintain the company's customer data strategy, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity resolution.

Responsibilities:

Platform & Product Strategy

• Define and execute a multi-quarter product roadmap across the MarTech stack
• Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem

Customer Data Ownership

• Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
• Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
• Partner with Data team to define event streaming standards, schema governance, and data quality
• Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies

Activation & Use Case Delivery

• Translate marketing and business strategy into specific platform capabilities - enabling personalization, audience activation, lifecycle messaging, and paid media targeting
• Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
• Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
• Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels

Cross-Functional Collaboration

• Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
• Translate complex technical concepts clearly for non-technical marketing and business audiences - and vice versa
• Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
• Align platform priorities with the broader digital product strategy and commerce roadmap

Requirements:

• 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
• Hands-on, working knowledge of CDP platforms
• Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture - able to work fluently with engineering on technical design
• Experience defining and managing data schemas, event taxonomies, and data mapping documentation
• Proven track record of shipping complex, cross-functional platform products in an agile environment