Performance Creative Manager

At EatClub, we believe restaurants and bars are the beating heart of every city's culture. Whether it's discovering a hidden gem, grabbing a late-night takeaway, or meeting friends for a drink, our mission is simple: help the hospitality industry thrive through smart, powerful tech.

Our platform helps over 4 million customers discover top restaurants and access real-time deals that save them up to 50% off the bill. We empower more than 8,000 venues to fill empty tables, increase foot traffic, and maximise revenue.

#1 app in Food & Drink and awarded Australia's Fastest Growing Tech Company by the AFR in 2025. Now is an exciting time to join our team. Initially co-founded by Marco Pierre White and leaders in the food tech scene, we're now a 150+ person scaleup that's growing fast and making waves in the industry.

Why You'll Love Working With Us

• Make the ads that drive EatClub's growth in Australia, the UK and New Zealand, plus new market and city launches
• See how every ad performs within days, in real install and CPA numbers
• Work in an AI-first team, with AI video and image tools built into production
• Small senior team, big remit, and a direct line to leadership
• Everyone is in Sydney. You make UK ads in Sydney hours
• Staff discounts through EatClub

The Opportunity

We're building an in-house creative engine for app acquisition, and you'll run it.

In addition to making high volumes of app ads yourself, using AI tools and creators, across AU, UK and NZ, you'll also seek and manage other sources of high-volume creative output. You'll work with our Performance Marketing team to learn what drives installs and first purchases, then make more of it.

AI video and image generation is built into our production pipeline. You'll use it from week one.

Key Responsibilities

• Make finished app install ads: video, static and copy for Meta, TikTok and Snapchat
• Track what's trending on TikTok and Instagram and turn it into new ad concepts
• Use AI video and image tools in production every day
• Hit a monthly target of new ads for each market
• Source, brief and manage UGC creators, including whitelisting and Spark Ads
• Turn creative performance data into the next round of ads
• Replace fatigued ads before they stop delivering
• Build reusable templates, prompts and workflows
• Bring in freelance editors when volume needs it
• Work with the creative and brand team so every ad meets brand guidelines
• Work with our agencies to keep creative flowing and aligned

What You Bring

Must have:

• Performance creative for a mobile app, judged on installs, CPI or CPA
• A portfolio of app ads you made yourself, with results
• Hands-on video editing in CapCut, Premiere or similar
• 5+ years making performance creative
• Production experience with AI tools such as Veo, Seedance, Runway or Midjourney

Also important:

• AI for scripts, hooks, variations and briefs, not only visuals
• Sourcing, briefing and managing UGC creators
• A native feel for TikTok and Reels trends and formats
• Speed with high volume and fast iteration
• Working with brand teams and agencies

Maybe this role is not for you if:

• Your performance creative is mostly web or ecommerce
• You'd rather brief others than make the ads yourself
• You judge creative on taste rather than results
• You prefer long brand campaigns over fast testing
• You'd rather not use AI in production

One last note: even if you feel that you don't meet all the criteria above, we encourage you to apply. Past work experience is not the only indicator of future success, and we are on the look out for hungry talent who wants to grow with us. So if you want to be a part of something remarkable, then we're excited to hear from you.

If you're curious about what we're building, you're welcome to explore EatClub ahead of your interview. First-time users who choose to give it a try can use the code "ECAPPLY5" for an optional $5 voucher to test the experience. This is entirely voluntary and has no impact on your application or interview process.