Senior Marketing Cloud Next Engineer
Work mode: remotely
Assignment type: B2B
Contract length - until the end of 2026 + prolongations
Start - ASAP
Language - English
Industry - retail media
Workload: Full time
Work using your own equipment.
Summary: The Marketing Cloud Next (Sr.) Engineer primarily focuses on leveraging the Marketing Cloud Next platform to enhance marketing automation and personalization strategies while leading a team. This role emphasizes the creation of efficient, data-driven marketing campaigns and requires strong technical expertise in the platform's functionalities.
Responsibilities:
Implement organizational configuration for the Marketing Cloud Next platform.
Develop and manage campaigns using journey builder and automation studio.
Personalize email content at scale utilizing dynamic content blocks and AMPscript.
Design and build agent-triggered customer journey entry points with integrated signals.
Configure tracking events for measuring performance and ROI in campaigns.
Close the measurement loop using Data 360 to feed real-time signals into marketing strategies.
Create onboarding and re-engagement flows for customer retention.
Manage deliverability, compliance, and sender reputation, ensuring GDPR adherence.
Translate marketing objectives into technical requirements and measurement frameworks.
Proactively monitor campaign performance metrics and propose optimizations.
Key Requirements:
4-6 years of experience in Marketing Cloud engineering.
Hands-on Data Cloud activation experience.
MC Next or MCAE certification preferred.
Proficient in multi-channel marketing execution (email, push, SMS).
Experienced in using Tableau for data visualization and reporting.
Nice to Have:
Experience with A/B testing frameworks and campaign optimization.
Knowledge of GDPR and email compliance standards.
Ability to work collaboratively across marketing and technical teams.
Understanding of customer behavior analytics and engagement strategies.