Digital Tools Marketing Manager

At Emerson, we are looking for a Digital Tools Marketing Manager in our Boulder, CO office to lead the customer experience strategy, development, and optimization of digital platforms for Micro Motion Coriolis flowmeters. This role combines creativity, technology, and collaboration to deliver tools that make it easier for our customers to evaluate solutions for their applications.

In this role, you’ll guide the development, promotion, and optimization of our web-based sizing and selection tools, shape how our products are tiered and positioned online, help integrate new AI-driven technologies, manage license key processes, and ensure our digital platforms are engaging, accessible, and effective. You will also help define how our organization works differently as AI becomes part of how customers and colleagues make decisions.

We welcome candidates from all backgrounds who bring curiosity, problem-solving skills, and a willingness to learn. If you enjoy working across teams and making technology more approachable for others, this could be the role for you.

In This Role, Your Responsibilities Will Be:

Digital Product Strategy & Customer Experience

• Own the roadmap for customer-facing digital tools, including sizing and selection platforms, configurators, and portals.
• Use customer insights and performance data to prioritize enhancements that improve usability, adoption, and business impact.
• Partner with product, engineering, web, and design teams to deliver an intuitive and effective digital customer experience.

Digital Adoption & Product Positioning

• Develop go-to-market plans, training, and communications to drive adoption of digital tools.
• Define how products are positioned and presented online, helping customers identify the best solution for their application.
• Optimize digital experiences and selection journeys to increase engagement and reduce complexity.

AI & Emerging Technologies

• Evaluate and implement AI-enabled capabilities that improve product selection, customer support, and decision-making.
• Help shape how AI is integrated into customer-facing experiences and internal workflows.

Content & Platform Governance

• Own the structured product content that powers digital experiences and AI-driven applications.
• Ensure content, software licensing, and platform governance processes are accurate, compliant, and scalable.

Who You Are:

You are a strategic thinker who thrives in dynamic environments and adapts with confidence. Curious and tech-forward, you are eager to explore new tools and innovations that improve the customer experience. You communicate effectively and enjoy collaborating with colleagues across different teams and backgrounds. With a strong customer focus, you are passionate about creating value and making digital tools more intuitive and engaging to use. Above all, you are collaborative, open-minded, and committed to delivering exceptional value and service.

For This Role, You Will Need:

• Bachelor's Degree
• Minimum 3 years of experience in digital marketing, product marketing, digital product management, or customer-facing digital tool ownership.
• Experience defining product positioning, information architecture, or customer-facing digital experiences for a technical product portfolio.
• Strong communication and project management skills, with the ability to influence and collaborate across all levels of leadership, translate feedback into actionable plans, and drive successful results.
• Ability to travel approximately 20%.
• Legal authorization to work in the United States is required. Sponsorship will not be provided for this position.
• Authorized to work in the United States without sponsorship now and in the future. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Preferred Qualifications That Set You Apart:

• Bachelor's Degree in Engineering, Marketing, Digital Media, Business, or related field
• Experience with web design tools such as WordPress, Webflow, or Adobe Experience Manager, and basic knowledge of HTML/CSS.
• Familiarity with AI platforms such as OpenAI, Google AI, or Microsoft Copilot and their application in user experience or guided selection.
• Understanding of software license management practices or platforms.
• Exposure to project or PMO workflows and internal tools that support them.
• Experience developing or governing structured messaging, content architecture, or content used across web and AI applications.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Learn more about our Culture & Values.

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. In accordance with Colorado EPEWA, the annual pay range for this role is $87,100 - $124,400 commensurate with the skills, talent, capabilities, and experience each candidate brings to a role. This position will be open for a minimum of 7 days from the day of posting. Applicants are encouraged to apply early to receive optimal consideration. In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.