Country Manager - Austria

About The Role

We are looking for the Country Manager to lead and grow Emma's business in the Austrian market. You will be responsible for the full Austria P&L, marketing and sales, driving profitable growth for a brand that has already reached 12 million+ sleepers in 35+ countries.

You'll report to the Head of E-commerce DACH and work closely with teams across Emma, ranging from Global Marketing and Category Management to Operations and our other Ecommerce country teams.

What You'll Do

• Own the Austria P&L end to end, steering net revenue and contribution margin while balancing top-line growth with profitability across the market.
• Develop and execute the growth strategy for Austria, tailoring global initiatives to the local market and uncovering country-specific levers, channels and opportunities.
• Steer the marketing budget and channel mix, driving performance marketing towards clear ROAS targets and optimising spend across acquisition and conversion.
• Own the commercial levers for the market - pricing, promotions, assortment and webshop product positioning - and bring optimised initiatives rather than repeating past actions.
• Lead projects and testing, from user experience optimisation to uncovering new sales channels, scaling what works quickly to unlock further growth.
• Deliver against your core KPIs - net revenue, contribution margin, NPS and team engagement - and build the value case and reporting behind every growth initiative.
• Bring Austria visibility across Emma, partnering with Global Marketing, Category Management and Operations so the market never operates in a silo.
• Build and develop a highly ambitious country team of 4 people, plus interns, guiding business development and marketing managers to perform at a consistently higher level.

Who We're Looking For

• You hold a Bachelor's or Master's degree in Management, Finance, Marketing, Engineering or a comparable field, and you apply that foundation commercially.
• You bring 7+ years of experience in ecommerce (D2C or marketplaces), FMCG, retail or consumer goods, ideally in a fast-moving, scale-up environment.
• You have a strong performance marketing background and have owned an online marketing budget and marketing strategy at product, brand, category or country level.
• You have owned the full marketing channel mix and managed marketing in-house, rather than delegating the levers entirely to external agencies.
• P&L ownership experience and having steered commercial levers such as pricing, discounts, promotional calendars, assortment and product positioning, is highly desirable.
• You are analytical and data-driven, making decisions from numbers rather than assumptions, and you question the status quo when the data points elsewhere.
• You are a natural influencer and strong stakeholder manager, able to create visibility for your market and get things moving without relying on formal authority.
• You are fluent in German and English.

What We Offer

• The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
• Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
• A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
• A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
• 25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year).
• A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel - Frankfurt.