Salary
≈ $47k – $101k per year (Estimated)
Location
Remote/Hybrid (Mexico City, Mexico)
Seniority
Staff
Employment
Full-Time
Overview
Company
Impact
Profile match
Emma - The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020, the world's leading D2C sleep brand. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is based i...
What you will do:
- You will build and manage highly ambitious performing team.
- You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc.
- You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives.
- You are exploring and testing new marketing channels and products based on recent market trends.
- In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners.
- You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable.
- You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms.
- You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries
- You will create a re-targeting strategy aiming at leveraging cross-selling opportunities
Who we are looking for:
- Must have: Working with Amazon or Mercado Libre Ads or a background in selling in marketplaces.
- Detail-oriented: A meticulous attention to detail in developing and implementing marketing strategies and optimizing content.
- Innovative thinker: A proactive approach to problem-solving, with the ability to think outside the box and develop innovative solutions to complex problems.
- Growth-oriented: A desire to learn exponentially, constantly seeking opportunities for personal and professional development.
- Must have experience leading teams
What we offer:
- A combination of personal and company growth to accelerate your career and help you reach your goals.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
- Wellbeing activities
- Hybrid home office policy
- Flexible schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law
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