Brand Manager
Confirmed on the employer's own hiring board on Nov 10, 2026. First seen by Alion on Nov 10, 2026. Entain scores B on the Alion truth index.
We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.
Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
At Entain, we are seeking a Brand Manager to support on our gaming portfolio. The Brand Manager, Party Brands is responsible for supporting the development and delivery of the brand strategy across all consumer touchpoints. To help to drive sustainable commercial growth, customer relevance and market differentiation.
The role will manage the day-to-day development and execution of integrated brand campaigns, ensuring that activity is insight-led, creatively distinctive, commercially effective and consistent with the brand's positioning, personality and values.
Working closely with Customer Insight, Commercial, Product and Propositions, Performance Marketing, CRM, PR, Social, Sponsorship, Creative and Media Agencies, Finance and Compliance, the Brand Manager will bring together multiple teams to deliver joined-up customer communications across key channels and touchpoints.
The role will also support the Head of Brand in monitoring brand and campaign performance, identifying emerging customer and market opportunities, and embedding clear learnings into future plans. All activity must operate within applicable UK gambling regulations and advertising standards.
Key Responsibilities:
- Champion the brand across the business, ensuring teams fully understand and consistently apply brand guidelines
- Partner with creative teams to deliver high-quality, on-brand assets across imagery, typography, and tone of voice
- Collaborate with internal marketing teams and external agencies to plan and deliver campaigns across Digital AV, social, and CRM, aligned to the poker calendar
- Oversee the execution of promotional activity, ensuring all outputs meet brand standards
- Work closely with Social Media, PR, and Live Events teams to create engaging, consistent content across all customer touchpoints
- Lead in the activation of all of the poker tours and events across the UK
- Highly organised and experience of managing multiple projects simultaneously
- Experience in brand management and campaign planning
- Strong stakeholder management skills, with the ability to build relationships across teams including Compliance and Legal
- Robust internal stakeholder management capabilities
- Articulate with strong communication skills
- An interest in poker and an understanding of betting & gaming will be an advantage
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like
- A regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support, and so much more.
And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.