Graphic Designer

Who We Are

We're purpose-driven. With every ride, we aim to redefine health and happiness. It's all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us-we'd love to have you.

Our Mission

To foster an open, diverse, & inclusive community-while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we'll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

As part of the Marketing Creative Team, you will be the day-to-day visual designer bringing the SoulCycle brand to life across our digital and physical ecosystem. This role is primarily focused on digital design-shaping how our riders interact with our brand across lifecycle emails, social channels, performance marketing, and digital web/app touchpoints-alongside key environmental print assets like in-studio signage and promotional collateral.

This role is based out of our Headquarters in NYC, with a hybrid schedule of four days per week in-office and one day remote, reporting directly to the Head of Creative. You will work closely with creative and marketing partners to translate concepts into high-impact, polished visual deliverables that inspire our community.

Roles And Responsibilities

Digital Execution & Visual Design

• Execute high-volume, premium digital design across email (Braze/CRM), web banners, landing pages, digital paid media, organic social, and app assets.
• Maintain visual consistency and integrity with brand guidelines, typography systems, and color palettes across every digital touchpoint.
• Collaborate with the copy lead and marketing managers to translate conceptual ideas and briefs into cohesive visual layouts that drive engagement and conversion.
• Prepare, optimize, and organize production-ready digital assets across all required screen ratios, resolutions, and formats.

Environmental & In Studio Collateral

• Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed to support studio operations and launches.
• Partner with production vendors to ensure proper print setup, color matching, stock selection, and print specifications for studio rollouts.

Cross-Functional Partnership & Workflow

• Partner closely with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver high-performing creative on schedule.
• Collaborate with marketing project management to balance multiple campaign timelines and intake queues efficiently.
• Partner with digital/web stakeholders to uphold intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.

• 3-5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
• A strong, diverse portfolio showcasing high-leverage digital marketing design (emails, web, digital ads, and social campaigns) and strong typographic craft.
• Advanced expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
• Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
• Demonstrated experience preparing print-ready mechanicals and large-format environmental/studio signage.
• Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
• Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands is a plus.
• Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma is a plus (motion graphics not required).
• Experience with or curiosity around leveraging AI design tools to accelerate concepting and mood-boarding workflows is a plus.

Pay Transparency: Min $85k - Max $92k

For additional Information visit our Career Site: https://www.soul-cycle.com/careers/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.