Senior Demand Generation Manager

Software now talks to software far more than people do. Every API call, integration and AI agent opens a door, and most companies ship those doors faster than they can test them. Equixly is an AI hacker that pentests continuously, so security keeps pace with how fast teams build. Customers test as often as they ship, and their data stays under their control.

We work mainly with financial services companies.

The role

You will be our first demand generation hire. Your job is to make inbound demo requests a reliable, growing source of qualified pipeline.

This isn't a role running an established demand engine. There isn't one yet, and no playbook either. You will build both. You will work with the Director of Marketing, a technical content writer and a designer, and you will own digital end to end: campaigns, website conversion, tracking and reporting. You will do the work yourself, not manage an agency to do it. Positioning, product marketing and writing sit with the Director of Marketing and our content writer, so your time goes on getting that work in front of buyers and turning it into pipeline.

You will also help build our GTM OS, a shared AI context and workflow layer that marketing and sales use to plan and run go-to-market work.

What you will do

• Test paid LinkedIn and Google on small budgets, scale what works, and manage the budget against cost per demo request and cost per opportunity

• Own the demo request journey, from landing pages and forms to the booking flow, and keep testing it

• Get our technical content and research in front of security and buyers through search, LinkedIn, newsletters and communities. Publishing is not distribution

• Set the SEO strategy and brief our content writer on pages that rank and convert

• Build the nurture flows that turn readers and webinar attendees into demo requests

• Set up and run the CRM, marketing automation, tracking and attribution

• Build and maintain the campaign, reporting and lead workflows in the GTM OS

• Report weekly on the funnel and agree lead quality with sales

• Help with launches, webinars and events when the team needs it

In your first year

• First 2 months: audit the website, tracking and CRM, fix attribution, and get the first paid campaigns live with a known cost per demo request

• By 6 months: a steady flow of sales-accepted demos, a testing programme running, and SEO and nurture foundations in place

• By 12 months: inbound is a share of pipeline we can forecast

You

• Have 5+ years in B2B SaaS demand generation or growth marketing, mostly hands-on in digital

• Have built inbound from close to zero at a fast-growing B2B SaaS company, and can show how it turned into measurable pipeline

• Have run paid LinkedIn and Google campaigns with your own budget, and can show the cost per demo request or opportunity you improved

• Have built and tested landing pages and conversion flows

• Can set up tracking yourself in HubSpot or similar, GA4 and Google Tag Manager

• Judge your work on pipeline, not clicks or lead volume

• Write and speak English fluently

Bonus points

• You have marketed to security or developer buyers

• You have sold into financial services

• You use AI tools and automation to get more done than a one-person growth function usually can

What we offer

• Ownership of inbound from the first campaign, with a path to build and lead a growth team

• Close work with the founders, sales and the engineers who build the product