Social Media Content Creator Intern

POSITION SUMMARY

Empire State Realty Trust (ESRT) is seeking a part-time Social Media Content Creator Intern to assist in the strategic vision and execution of the cutting-edge social media program and digital marketing initiatives for the Empire State Building and Empire State Realty Trust. The ideal candidate is an innovative and creative thinker, who is constantly in-the-know when it comes to social video trends on platforms like TikTok and Instagram and able to quickly conceptualize, shoot and edit content.

This role will support the Marketing Team at ESRT, a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.

This role must be performed on-site, and candidates should be based in the New York City or Tri-State area.

RESPONSIBILITIES

• Develop snackable visual content, short-form social videos, memes, GIF’s and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
• Strategically and quickly shoot, create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
• Be up-to-date on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
• Identify thumb-stopping, brand and audience building opportunities for content
• Pitch weekly video and content ideas to Social Media Manager
• Contribute creatively and deliver projects on a deadline
• Proficient in Adobe CC (Photoshop, Premiere, Illustrator), FinalCut Pro and other video/photo editing platforms
• Have a deep understanding of social media and audience engagement
• Additional responsibilities as directed

REQUIRED SKILLS / ABILITIES

• Experience of content creation (video, editing, photography, etc.)
• Portfolio or website of relevant work examples
• Detail-oriented and results-driven with the ability to work in a fast-paced environment.
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok. is required; knowledge of WeChat, and Weibo is a plus.
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel

EDUCATION & EXPERIENCE

• A student enrolled in a four-year or five-year undergraduate program

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

WHAT YOU CAN EXPECT

• At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
• Adaptable - you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic - you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable - you take a strong sense of ownership and accountability over your work
• Passionate - you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious - you consistently look for new ways to work smarter, not just harder
• Ethical - you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
• Positive - you possess a service-oriented attitude with excellent follow through