Key Account Manager - Grocery UK
Confirmed on the employer's own hiring board on Nov 5, 2026. First seen by Alion on Oct 29, 2026.
Hey you,
Since you’ve ended up on this page, it must mean that you are interested in potentially working at Estrid! We are so honored. Let us take you through what this role and working with us could look like.
The long story short:
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create one of the world’s greatest consumer brands. In these past years, we’ve done more than most thought possible and have established ourselve s as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.
Your purpose & impact:
Estrid is looking for a Key Account Manager, based in London, to join our growing B2B team and look after a portfolio of UK grocery accounts. Reporting to the Senior Key Account Manager, you'll drive revenue, deliver account plans, grow distribution and build strong day-to-day relationships with buyers, supply and category teams.
Some of the things you’ll do:
Be the main point of contact for your grocery accounts, working with buying, supply and category teams
Build and deliver against an annual sales target, using innovation, new distribution and retail trends
Manage the P&L for each account, balancing investment with top-line opportunity
Drive net revenue and identify opportunities to grow distribution
Own sales forecasting for core and new products, working with Operations and Demand Planning
Monitor service levels and stock availability, resolving supply issues with the retailer quickly
Drive new product launches and promotional plans through to in-store execution
Prepare and support JBPs and quarterly business reviews alongside the Senior Key Account Manager
Build business cases for new initiatives, assessing risks and opportunities
Report weekly and monthly on sales, sell-through and performance against budget
Skills and experiences important for this role:
3+ years' experience in key account management, ideally looking after UK grocery accounts
Tesco experience strongly preferred; experience with other major grocers (Sainsbury's, Ocado, Waitrose) also welcome
FMCG background, ideally in health and beauty or personal care
Confident negotiator on promotions, pricing, distribution and space
Strong analytical skills, comfortable with EPOS, sell-through and retailer data (e.g. Tesco Partner Toolkit or dunnhumby)
Commercially minded, with experience managing account P&Ls and forecasts
Clear communicator and confident presenter, both with retailers and internally
Organised and proactive, able to manage multiple priorities in a fast-paced business
Strong relationship builder who enjoys working across teams
Education & credentials:
University degree or equivalent experience
Other (Language/ IT etc):
Advanced Excel and Google Workspace (especially Sheets)
Fluent English
Environment you thrive in:
The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do is built. The behavior of every person matters. Some of our values: Speed, Stay Hungry, High Standards, and Keep It Simple.
Office & Colleagues:
We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 70 full-time employees, one third of which have international backgrounds. Our corporate language is English.
Join us!
Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
If you’re a dynamic, curious problem solver looking to elevate the everyday customer experience, please let us know!? We’re looking forward to hearing from you!
Stay kind,
Estrid