Growth Architect

Overview:

The Growth Architect isthe engine builder for Turfresh. Rather than simply overseeingtasks, you will design, build, and optimizea seamless customer acquisition and retentionmachine.Youareresponsiblefortheentirefunnel-fromthefirst searchimpressiontotheautomated nurture sequence that closesthe sale. You don'tjust manage specialists; youorchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (CustomerAcquisition Cost)..

You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.

CoreResponsibilities:

Funnel Architecture:

• Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers.

StrategicLeadershipsROI-DrivenGrowth:

• Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).

• Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels.

• Analyze campaign performance to continuously improve lead quality and volume.

• Translate business goals into actionable marketing strategies.

TeamManagementsCollaboration:

• Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

• Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

• Coach, mentor, and upskill team members as needed.

WorkflowsProcessOptimization:

• Implement systems and processes to streamline campaign planning, execution, and reporting.

• Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

• Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

CampaignExecutionOversight:

• Oversee the launch, management, and optimization of paid media campaigns.

• Ensure all marketing deliverables meet brand standards and performance benchmarks.

• Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.

Reporting sAccountability:

• Own performance dashboards across paid media, SEO, CRM, and marketing automations.

• Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value

• Report results and insights to leadership on a weekly and monthly basis.

Cross-FunctionalAlignment:

• Collaborate with Sales to ensure lead quality and funnel alignment.

• Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

RequiredSkillssExperience:

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

• Strong background in performance marketing, especially in lead generation-driven business models.

• Experience managing and scaling remote, cross-functional marketing teams.

• Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).

• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

• Familiarity with tools like GoHighLevel, Monday.com, or similar.

• Excellent leadership, project management, and communication skills.

• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

PreferredQualifications:

• The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are.

• GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.

• Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer.

• Data-Obsessed: You don’t make moves based on "gut feeling"; you live in the dashboardandmakedecisionsbasedonconversiondata.

• Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results.

• Previous experience in a B2C startup environment.

• Experience managing offshore teams.

• Comfortable working across time zones and collaborating asynchronously.

• Background in media and landing page optimization, or A/B testing and SEO tools.

GoalssSuccessMetrics:

• Increase in qualified lead volume and improved ROAS across paid channels.

• Improved campaign execution speed, accuracy, and scalability.

• Team members consistently meeting performance KPIs with minimal oversight.

• Clear, actionable reporting that drives business decisions and marketing strategy.

• A high-performing team aligned around lead generation and revenue growth.