Director, Emerging Platforms & Capabilities

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:  

The Director, Emerging Platforms & Capabilities sets fairlife’s digital commerce capability roadmap and experimentation agenda - investing early in the emerging platforms, data, and tools that will define where consumers shop next. This role leads a team responsible for the development of advanced data capabilities in partnership with internal teams, customers, and bottlers, connecting available data sets to maximize insight and action and using analytics as a proactive growth driver. The Director owns fairlife’s direct-to-consumer (DTC) platform as a competitive advantage for first-party data and experimentation and leads continuous test-and-learn across emerging platforms - prioritizing opportunities based on shifts in shopping behavior and scaling what works. 

responsibilities:   

• Set the digital commerce capability roadmap and experimentation agenda; prioritize opportunities based on emerging shopping shifts and scale capabilities when ready.  

• Lead continuous test-and-learn across emerging platforms and ecosystems (e.g., social commerce / TikTok Shop, DoorDash, UberEats, agentic commerce), with clear hypotheses and scale criteria.  

• Own the DTC platform as a competitive advantage - a sandbox for first-party data, innovation, and experimentation - and translate its learnings to scale across customers and channels.  

• Lead the development of advanced data tools in partnership with internal teams, customers, and bottlers; connect available data sets to maximize insights and actions.  

• Use analytics as a proactive growth driver, advancing segmentation, behavioral insight, and precision-audience approaches.  

• Partner with Decision Intelligence, agencies, and RMNs to build and integrate data capabilities (e.g., Connected ID, clean-room activation) without duplicating enterprise assets.  

• Identify, evaluate, and pilot new platforms, partnerships, and technologies, and build the business case to scale proven capabilities into customer plans.  

• Lead, inspire and develop their team 

skills/qualifications required:   

• 10+ years of progressive experience in digital commerce, eCommerce, digital innovation, data and analytics, emerging technology, or related growth roles  

• Strong experience in consumer goods, beverage, retail, or digitally driven consumer businesses  

• Demonstrated experience developing and scaling new digital commerce capabilities, platforms, partnerships, or business models  

• Strong expertise in experimentation and test-and-learn methodologies, with the ability to translate emerging opportunities into structured pilots and scalable growth models  

• Experience leveraging first-party data, advanced analytics, audience capabilities, and emerging data tools to identify and activate growth opportunities  

• Knowledge of evolving commerce ecosystems, including DTC, social commerce, delivery intermediaries, retail media, and emerging AI-enabled shopping experiences  

• Proven ability to evaluate new technologies and partnerships, develop business cases, and influence investment and prioritization decisions  

• Proven ability to lead and develop teams and orchestrate effectively across internal functions, customers, agencies, and technology partners  

• Bachelor’s degree required; MBA or advanced degree preferred 

• Ability to thrive in ambiguity and bring structure, pace, and commercial discipline to emergingopportunities 

how fairlifenourishes you:  

At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance) 

• Paid Time Off to recharge and support work-life balance 

• Paid parental leave & adoption assistance (up to $10,000) 

• Parental support & family care benefits, including childcare resources and lactation support 

• 401(k) to support retirement planning with up to 9% in employer match 

• Wellness reimbursement (up to $500 for qualified wellbeing expenses) 

• Employee Assistance Program (EAP) for emotional wellbeing and work-life support 

• Company-paid life insurance and short-term disability 

• Employer HSA funding (for HDHP participants) 

• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month) 

• Learning & development programs to unlock your full potential 

• Rewards & recognition, matching gifts, free product, and Business Resource Groups 

• Our manufacturing facilities are climate-controlled and a pristine work environment 

fairlife’s nour!sh program is designed to meet you where you are - supporting your individual wellbeing journey while enabling you to do your best work every day. 

position location: Chicago, IL  

reports to: VP, Digital Commerce  

travel requirements: 10-15%  

exempt/nonexempt: exempt 

*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Base pay range:

$165,000—$185,000 USD

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

For Recruitment Agencies

At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.

As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.

Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.