Brand Manager
Confirmed on the employer's own hiring board on Nov 9, 2026. First seen by Alion on Oct 30, 2026. Ferrero scores A on the Alion truth index.
About the Role
As a Brand Manager you will be responsible for preparing, developing, and managing marketing activities across eight (8) Balkans markets. This includes overseeing the entire product portfolio, developing marketing plans, coordinating product launches, evaluating marketing effectiveness, and driving category/brand development.
Location: Zagreb, Croatia
Main Responsibilities
Take full responsibility for the category/brand execution and performance within the local market.
Adapt and localize centrally developed brand strategies to fit local consumer needs, retail landscape, and market dynamics.
Coordinate product launches and campaign rollouts with cross-functional teams, including Trade Marketing, Sales, Finance, Quality, and Supply Chain.
Ensure timely and consistent execution of all marketing activities in line with brand guidelines.
Monitor and analyze the performance of marketing campaigns and category KPIs, providing local insights and feedback to the central team.
Manage the local marketing calendar and ensure strong alignment with key seasonal periods and promotional plans.
Oversee the local marketing budget, ensuring proper allocation and cost control across all activities.
Collaborate with creative and media agencies for the execution of assets, ensuring they are locally relevant and on brand.
Drive brand development initiatives to enhance market presence.
What do we look for in our ideal candidate?
University degree in Economics is a must, ideally with a passion or specialization in Marketing.
3+ years of previous experience in brand management, preferably within the FMCG sector.
Excellent knowledge of English language, spoken and written
Strong skills in Microsoft Office; knowledge of Nielsen is beneficial.
Strong analytical skills, excellent communication and project management abilities.
Ability to take initiative and act proactively.
Team player with good self-motivation and positive attitude.
What We Offer:
Employment contract for an indefinite period.
Work experience within a successful international company.
Competitive financial package.
Pleasant and professional working environment.
Dynamic surroundings in which you can realize your own potential and show proactive, individual approach.
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.