Product Marketing Manager

Role Summary:

As a Product Marketing Manager, you will be a key part of the execution engine behind Filevine's go-to-market motions. You will take our sophisticated Legal Operating Intelligence System capabilities and turn them into highly effective customer-facing assets, product content, and targeted tier-1 through 3 launches.

Working directly at the intersection of Product Management, Sales, and Marketing, you are responsible for keeping pace with an AI-forward environment where speed wins. This role requires a highly technical, execution-oriented marketer who thrives under tight timelines and loves getting their hands dirty building collateral, analyzing competitors, and helping cross-functional teams move forward together.

What You'll Do:

Product Content & Technical Literacy

• Messaging and Positioning: You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders.
• Collateral Engine: Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs.
• Technical Literacy Translation: Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral.
• Flawless Execution: Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle.

Launch Execution & GTM Orchestration

• Cross-Functional Delivery: Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones.
• Use Case Activation: Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must, direct legal industry experience is a strong plus!

Sales Enablement & Battlecard Culture

• Battlecard Architecture: Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions.
• Revenue Enablement Support: Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages.
• Market and analyst relations/awareness : Track competitive and analyst environment to support briefings and reports that help to shape how Filevine is seen/understood by the market
• Win/loss discipline: Own a consistent win/loss practice and turn the findings into positioning changes.

Preferred Technical Acumen

• Generative AI & LLMs: Comfort with technical concepts, APIs, modern software architectures, and specific familiarity with Generative AI, LLMs, or legal workflows.
• Technical Translation: Ability to translate complex technical concepts and SaaS architecture into clear, compelling customer-facing materials and value propositions.
• Cross-Functional Tech Alignment: Ability to collaborate effectively with Product Management and Engineering teams to translate product roadmaps into GTM strategies.

Qualifications:

• Professional Experience: 3-5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO. Previous experience as a legal professional is a strong plus.
• AI-Forward Execution & Velocity: Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines.
• Proactive Writer & Practitioner: A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations.
• Cross-Functional Collaboration: Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies.
• Analytical & Technical Curiosity: Comfort with technical concepts, APIs, and modern software architectures. Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous.
• Education: Bachelor’s degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged.