Sales & Marketing Operations Manager
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 19, 2026. Fire Work scores A on the Alion truth index.
About Firework
Join Firework - Where Innovation Meets Impact
Firework is redefining the future of commerce as an AI and video commerce company - combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race.
We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software - our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.
Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.
If you're curious, ambitious, and energized by big ideas - Firework is the place to grow, lead, and shape what comes next. Together.
Summary
We’re looking for a hands-on Sales Operations & Marketing Operations Manager to build and scale the systems, automation, and processes that power our global go-to-market team.
Salesforce will be at the center of your work. You will own its ongoing architecture, development, and optimization, ensuring it evolves with the business and helps our global sales team operate effectively. You will also manage HubSpot and marketing automation, develop custom integrations, and build AI agents that improve productivity across sales and marketing.
This role is ideal for someone with startup experience who combines strong technical skills with a practical understanding of how sales and marketing teams generate pipeline, convert opportunities, and drive revenue.
What you'll be doing
Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization
Translate business needs into reliable technical solutions, balancing speed, usability, and long-term maintainability
Design and build scalable data models, workflows, custom objects, validation rules, and approval processes
Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance
Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate
Manage system access, permissions, data quality, documentation, testing, and releases
Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support
Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting
Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management
Maintain reliable Salesforce-HubSpot synchronization, with clear field mappings, ownership rules, and processes for resolving errors
Partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution
Monitor funnel performance and identify opportunities to improve lead quality, conversion, and campaign execution
Design, build, and maintain custom integrations across Salesforce, HubSpot, and other go-to-market platforms using APIs, webhooks, and integration tools
Build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow-up
Connect AI agents to relevant systems and data, with appropriate access controls, human review, and performance monitoring
Troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems
Own and scale Sales Operations
Manage marketing operations and automation
Build integrations and AI agents
We'll be excited if you have
5-10 years of relevant experience across sales operations, marketing operations, revenue operations, or go-to-market systems, including fast-growing startup experience
Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements. Salesforce certifications preferred.
Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development
Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting
Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code
Hands-on experience building and deploying custom AI agents connected to business systems and workflows
A strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue
Experience supporting global sales teams and collaborating across functions and time zones
Strong analytical, creative troubleshooting, and project management skills
Clear communication skills and the ability to translate technical concepts into practical business solutions
A proactive ownership mindset, comfort with ambiguity, and the ability to execute independently in a fast-moving environment
Must be able to work during US business hours