Business Developer
First seen by Alion on Oct 5, 2026.
1. Build & Own the Sales Pipeline
Research and identify target companies, brands, and decision-makers.
Build a consistent pipeline of qualified prospects across relevant sectors.
Identify companies with upcoming campaigns, launches, events, corporate initiatives, gifting requirements, rebranding activities, or experiential needs.
Maintain accurate records of prospects, conversations, opportunities, next steps, and conversion stages.
Ensure the pipeline is continuously growing rather than relying on existing relationships.
2. Generate Qualified Leads
Conduct proactive outbound business development through LinkedIn, email, phone calls, networking, referrals, events, and other relevant channels.
Find the actual decision-makers — Marketing Directors, Marketing Managers, Brand Managers, Procurement Managers, HR/Corporate Communications leaders, and business owners.
Qualify prospects based on need, budget, timing, authority, and potential project value.
Build targeted prospect lists rather than mass outreach.
3. Open Doors & Book Meetings
Initiate conversations with senior decision-makers.
Introduce Black & Orange clearly and professionally.
Turn cold prospects into warm conversations.
Secure qualified meetings for Black & Orange.
Prepare properly before every meeting by understanding the prospect, their business, and potential opportunities.
4. Convert Opportunities Into Sales
Understand the client's challenge rather than simply selling a service.
Identify opportunities where Black & Orange can add commercial and creative value.
Develop the opportunity with the client from initial conversation through brief, proposal, negotiation, and closing.
Follow up consistently and strategically.
Track every opportunity until it is either won, lost, or clearly disqualified.
5. Relationship Development
Build long-term relationships with marketing, procurement, HR, communications, and senior management.
Develop relationships that can generate repeat business and referrals.
Stay connected with prospects even when there is no immediate project.
Become someone clients think of when a relevant opportunity arises.
6. Work With the Creative & Project Team
Translate commercial conversations into clear client briefs.
Work with the founders, designers, and project team to understand what Black & Orange can deliver.
Participate in proposal and pitch development when required.
Ensure client expectations, scope, budget, and timelines are clearly communicated before handover.
Requirements
3–5 years of proven experience in B2B Business Development or Sales, preferably within marketing, advertising, branding, events, experiential, production, creative services, PR, hospitality, or a related industry.
Proven track record of generating new business, developing leads, and closing deals — not only managing existing accounts.
Strong understanding of the B2B sales cycle, from prospecting and lead generation to meetings, proposals, negotiation, and closing.
Demonstrated ability to identify and reach senior decision-makers, including Marketing Directors, Marketing Managers, Brand Managers, Procurement Managers, HR, Corporate Communications, and business owners.
Strong cold outreach and cold calling skills, with the ability to open conversations and create opportunities from scratch.
Excellent communication, presentation, negotiation, and persuasion skills.
Commercially aware and comfortable discussing budgets, project value, pricing, and commercial opportunities.
Strong relationship-building skills and the ability to develop a relevant professional network within the Egyptian business and marketing community.
Highly proactive, persistent, self-motivated, and target-driven.
Strong follow-up discipline with the ability to manage multiple prospects and opportunities simultaneously.
Highly organized and comfortable using CRM systems, LinkedIn, email, and sales tracking tools.
Strong business judgment — able to distinguish between a genuine commercial opportunity and a low-potential lead.
Ability to understand client needs and translate commercial conversations into clear briefs for creative and project teams.
Strong written and spoken English communication skills.
Comfortable working in a fast-paced, entrepreneurial environment with high ownership and accountability.
Preferred:
Existing network across Egypt's marketing, corporate, advertising, events, or business community.
Experience selling creative, experiential, branding, production, corporate gifting, or marketing services.
Experience working with corporate clients and procurement processes.
A proven personal sales target / revenue achievement history.