Brand Marketing Manager

About the Role

We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.

Key Responsibilities

• Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
• Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
• Work closely with the social media team on content calendars, scheduling, and platform strategy.
• Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
• Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
• Work with the Events team to turn influencer events into content - capture and distribute.
• Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
• Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
• Translate large scale marketing campaigns into content opportunities
• Track performance, report on what's working, and feed learnings back to leadership.
• Manage timelines and light budgets for the activities you own.

What We’re Looking for

• 5-8 years hands-on experience in social media, content, or influencer marketing - ideally for a consumer brand in MENA.
• A portfolio or reel of content you personally created (not just managed) vertical video especially.
• Fluency in the MENA social landscape - how TikTok, Instagram, Snapchat, and YouTube behave differently here.
• Strong instinct for trends and a bias for action.
• Excellent written and verbal communication in Arabic and English.

Additional Nice To have

• Existing relationships with regional creators, agencies, or production talent.
• Experience with paid social, analytics tools, or social listening.
• Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.