VP Sales, Programmatic & Data Solutions

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high-quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we're seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division.

The Opportunity

We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long-term account steward. You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross-functional alignment to ensure client success from first conversation through ongoing partnership.

The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale.

This is a hybrid role for those in the NYC area, but open to remote for those not in NYC.

What You'll Do

Pipeline & Revenue Growth

• Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships

Agency & Platform Relationships

• Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
• Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
• Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
• Attend and represent Fluent at key industry events, conferences, and agency summits

Account Management & Client Development

• Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
• Identify upsell, cross-sell, and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
• Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams

Internal Leadership & Cross-Functional Collaboration

• Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
• Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
• Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements

• 8-12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
• Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
• Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
• Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
• Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
• Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
• Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
• Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
• Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Preferred

• Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
• Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
• Background in data marketplace workflows, custom segment creation, identity resolution
• Prior experience at a data company or media company with a first-party data asset

What Sets Fluent Apart

• Industry-leading scale: 100M+ opted-in U.S. consumer profiles
• Fully declared, zero-party data collected directly from consumers not modeled or inferred
• Proven performance across high-value verticals including Health & Pharma, Financial Services, CPG, and Retail
• Commitment to privacy-first data practices and full regulatory compliance
• A collaborative, fast-paced culture with direct access to leadership and real influence over product and strategy
• Opportunity to help shape and lead a growing division with significant runway

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://www.fluentco.com/

Benefits

Salary Range: $180,000 to $210,000 base, $360,000-$420,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (274B) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.