Marketing Lead – Network Security
Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!
Marketing Lead - Network Security
Forcepoint has a fantastic opportunity to join our Network Security organisation. This is aMarketing Lead position where you will lead all marketing activites for our Network Security business, working closely with our product, sales and engineering organisations. This role will be based in Finland.
Job Summary
The Marketing Lead for Network Security builds and articulates the messaging, positioning and uniqueness of Forcepoint Network Security security solutions, drives go-to-market campaigns, develops and provides sales training, produces sales tools, collateral and competitive profiles.
The role includes using AI-enabled tools and data-driven insights to strengthen customer understanding, improve campaign effectiveness and accelerate content development. The person will also lead selected event marketing activities, ensuring that events, webinars and customer-facing engagements support technology positioning, lead generation, customer engagement and brand visibility.
Description
- Network Security messaging and positioning for sales, and sales engineering teams, as well as partnership with channel and direct customers
- Drive overall go-to-market strategy, planning and execution for the Network Security product family in support of awareness, market-share and revenue growth objectives
- Develop and implement high impact and differentiated positioning and messaging for Network Security across vertical and horizontal market segments. Apply generative AI tools when relevant while ensuring quality, accuracy and brand consistency
- Develop high-impact sales tools such as white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks for Network Security
- Deliver product demonstrations of Network Security to varied constituents including sales, sales engineering, industry and financial analysts, industry analysts, customers and prospects, partners, and others
- Develop and implement route-to-market plans for Network Security and partnerships
- Provide direction and support to the Global Sales Enablement department to develop and deliver sales and channel training covering the industry, market opportunity, product value proposition, selling strategies, and competitive position
- Plan and execute selected product-related event marketing activities, including webinars, seminars, customer events, trade fairs or partner events.
- Perform other duties and projects as assigned
Education and Experience
- Bachelor’s degree or equivalent experience related to information technology
- Demonstrated years of product marketing or product management experience, ideally with cyber security industry
- Experience using AI tools to support product marketing, content creation, AI based Acoount Based Experience
- Ability to critically evaluate AI-generated outputs and refine them for accuracy, audience relevance and business impact
- Ability to use AI based technologies to position and demonstrate in messaging desired customer outcomes
- Experience in B2B event marketing, such as webinars, customer events or partner activities, is considered an advantage
Soft Skills
- Proactive communicator with strong analytical skills
- Strong business acumen and decision-making ability
- Exceptional interpersonal, leadership, communication and writing skills
- Proven ability to work closely with sales to enable their success
- Proven project marketing skills and the ability deliver sales tools and required content
- Demonstrated ability to influence across organizational boundaries and execute through
Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to [email protected].
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