CRM Lifecycle Manager
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 9, 2026.
CRM Lifecycle Manager
Hybrid/ Miami
Four Seasons Yachts is seeking a dedicated, collaborative, and creative marketer with a passion for luxury hospitality and a drive to make meaningful impact. As the CRM Lifecycle Manager, you will design and deliver highly personalized guest experiences across the full customer journeyof prospects, travel advisors, and guests. This role blends data expertise, technical proficiency, and brand storytelling to craft seamless journeys that reflect Four Seasonssignature standards of excellence.
You will leverage
your knowledge of SalesforceMarketing Cloud
to buildsophisticated automations, developdynamic content, and execute campaigns that elevate engagement and loyalty. Partnering closely with cross-functional teams, you will ensure every touchpoint resonates with our ultra-luxury audienceof affluent travelers. Reporting to the Director of CRM & Lifecycle Marketing, this role offers the opportunity todeliver innovative campaigns andshape the future of our guest experience.
This is a contractor-to-perm role, 40 hoursa week.
Responsibilities
Primary duties to include:
- Design, build, and optimizemulti-channel journeys that drive engagement and conversion across prospects, guests, and travel advisors.
- Develop and deploy personalized campaigns and automationsin Salesforce Marketing Cloud.
- Partner with Product, Digital Marketing, Operations, IT, and Sales Excellence to align communications with go-to-market strategy and deliver a cohesive luxury experience.
- Lead our dynamic content approach, building personalized modules that scale across campaigns.
- Integrate journey strategies with broader brand initiatives and promotional campaigns.Produce growth campaigns that drive conversions through the funnel.
- Continuously test, measure, and refine campaigns to enhance engagement and performance.
- Maintain accurateprospect, guest, and advisor data across CRM systems to enable personalization and loyalty.
- Use Tableau and analytics tools to generate insights, track performance,and refine strategy.
- Build collaborative relationships across the organization to ensure alignment and flawless execution.
Qualifications, Skills, & Experience
- Bachelor’s degree in marketing, advertising, data analytics,or related field.
- 5+ years of experience in CRM / journey management, with deep expertisein Salesforce: Marketing and Sales Clouds. You feel very comfortable
building emails,journeys, and data extensions in SFMC.
It is preferred to have your SFMC certification.
- Proven
track record
leveragingthe tools to create successful,
multi-channel and multi-touch campaigns.
- Data-driven marketer with strong analytical skills, a curious mind and experience interpreting, analyzing, and actioning digital marketing metrics.
- Experience in ultra-luxury travel, hospitality, or cruise industry
is stronglypreferred.
- Creative content mindset with the ability to craft compelling
andpersonalized narrativesfor affluent audiences.
- Possess a high-energy, strong desireto achieve top results with a charismatic, positive attitude.
- Highly motivated
and a strong teamplayer with excellent communication skills.
- Foundational knowledge of HTML/CSS for email customization; SQL familiarity a plus.
- Experience with VersonixSeaware is an advantage.
- Strong project management skills and exceptional attention to detail.