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Confirmed on the employer's own hiring board on Nov 11, 2026. First seen by Alion on Nov 11, 2026. Frasers Group scores B on the Alion truth index.

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Frasers Group is a British retail group headquartered in Shirebrook, Derbyshire, that sells sporting goods, fashion and luxury goods through stores and websites. Founded by Mike Ashley in 1982 as the sports retail business that became Sports Direct, it now owns chains and brands including Sports Direct, Flannels, House of Fraser, Jack Wills, Evans Cycles and Game, and is listed on the London Stock Exchange. It hires sales assistants on temporary, casual and part-time contracts across the UK and Ireland.

At Sports Direct we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why Join Us?

  • Flexible Working Hours to suit your lifestyle
  • Monthly Group Rewards & Recognition
  • Uniform Discount and 20% Off across all Frasers Group brands
  • Discounted Gym Membership
  • Opportunities for Career Development, including National Qualifications and internal training
  • Be Part of a Fast-Paced, Supportive Team environment

    As a Temporary Sales Assistant for the Christmas period (ending January 10th 2027), you’ll bring energy, enthusiasm, and customer focus to every shift. From helping customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience, all while gaining valuable skills and building your confidence in a fun, fast-moving retail environment.

    Sales & Service

    • Engage with every customer to deliver outstanding service
    • Use your product knowledge to offer tailored recommendations
    • Support the team in delivering store goals

    Visual Merchandising

    • Help maintain store standards through stock presentation and replenishment
    • Support visual merchandising standards that reflect the Sports Direct brand

    Operations

    • Assist with deliveries and stock processing
    • Ensure pricing is up-to-date and accurate
    • Support stock counts and inventory accuracy
    • Customer-focused with a passion for retail
    • Friendly, confident, and a strong communicator
    • Adaptable with a flexible work ethic
    • Driven to achieve goals and contribute to team success
    • Proud to represent the Sports Direct brand and values
    • You will be required to work over the Christmas period (bank holidays, weekends and evenings)

    At Sports Direct, we live by our core values:

    • Think Without Limits - Move fast, take bold action, and bring the team along with you.
    • Own It and Back Yourself - Take responsibility for your role, master the basics, and drive results.
    • Be Relevant - Stay connected to our people, our partners, and the planet.

    Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

    Engagement date ends - 10th January 2026

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