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Salary
$43k – $51k per year (gross)
Location
Hybrid (Riga, Latvia, Vilnius, Lithuania, Tallinn, Estonia)
Seniority
Senior · 5+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Oct 6, 2026.

Overview
Company
Impact
Profile match
Printful is a print-on-demand company founded in 2013 by Latvian entrepreneurs with its main technology centre in Riga. Its platform prints and ships custom products for online stores worldwide. The company operates fulfilment centres on several continents.

About the role:

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we’re looking for a skilled Senior Category Manager to join our team.

As a Senior Category Manager, you will serve as the strategic leader for one or more high-impact product categories, owning their long-term commercial performance and competitive positioning.

You will define the vision, set the strategy, and drive the execution of initiatives that increase revenue, profitability, and market leadership.

This role requires a strong balance of analytical depth, commercial acumen, and cross-functional leadership. You will influence company-wide priorities, lead complex product lifecycle decisions, and mentor junior team members while shaping best practices within Category Management.

Your Daily Tasks will include:

  • Set and own the long-term strategic vision for your product categories, aligning with broader company objectives and influencing cross-functional planning at a senior level.

  • Drive P&L performance, continuously analyzing revenue, margin, pricing, and competitive landscape to make data-driven decisions that maximize growth and profitability.

  • Identify, size, and lead major revenue opportunities across assortment expansion, product innovation, and category optimization with minimal oversight.

  • Oversee the full product lifecycle from assortment strategy to discontinuations, ensuring category completeness, competitiveness, and quality remain top-tier.

  • Lead high-impact product launches, coordinating with sourcing, selection development, onboarding, design, operations, sales, and marketing to deliver best-in-class go-to-market plans.

  • Conduct advanced market and trend analysis to anticipate shifts, uncover merchant needs, and proactively shape the product roadmap.

  • Optimize catalog performance by driving initiatives around pricing strategy, product presentation, and discoverability.

  • Mentor and guide Junior Category Managers / Associates, providing coaching, direction, and feedback to elevate team capabilities.

  • Champion process improvements within Category Management, streamlining workflows, tooling, and cross-team communication to increase efficiency and consistency.

Your Qualifications:

  • 5+ years of category management, buying, merchandising, or similar commercial experience, ideally within e-commerce or a related high-growth retail environment.

  • Strong track record of owning and growing a product category, with direct responsibility for revenue, margin, pricing, and product lifecycle strategy.

  • Demonstrated strategic thinking with the ability to set long-term plans, build business cases, and drive alignment across multiple teams.

  • Advanced analytical capabilities, including interpreting complex data sets and transforming insights into clear, actionable recommendations.

  • High proficiency with analytics tools such as Excel/Google Sheets; experience with Power BI, Looker or similar BI tools is strongly preferred.

  • Exceptional project management skills, with experience leading multi-team initiatives and managing competing priorities in a fast-paced environment.

  • Strong leadership and mentoring abilities, with 2+ years of experience coaching junior team members or leading a small team.

  • Excellent communication and stakeholder management skills, able to influence decisions at all levels of the organization.

  • A proactive, ownership-driven mindset, with the ability to operate independently and drive initiatives from idea to execution.

What we offer:

  • Monthly salary EUR 3,200 - 3,800 gross, depending on work experience, education, and skills.

  • A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done

  • An opportunity to work remotely in Europe or in a modern and welcoming office in Riga

  • Flexible working hours (start your day as late as 11 AM)

  • Private health insurance

  • 2 extra paid days off to focus on your mental or physical well-being

  • 1 extra paid day off to celebrate a Birthday or any other celebration of your choice

  • Internal and external learning opportunities

  • Access to mentorship, internal meetups, and hackathons, both on-site and online

  • Free and healthy lunch if you work from the Riga office

  • Design and order your own merch using our platforms with an employee discount

  • Exciting team-building events and parties you’ll never forget!

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ. Nr. 40203050078)

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