Senior Designer

The role involves taking ownership of creative communication across social media, performance marketing, brand campaigns, presentations, events, product communication, and other business initiatives. The ideal candidate should possess strong expertise in both video editing and static design, with the ability to understand the objectives behind creative briefs, develop impactful visual concepts, and deliver high-quality work within tight timelines in a fast-paced environment.

The candidate will have responsibilities across the following functions:

Video Editing and Motion Content:

• Conceptualise and edit engaging videos for social media, paid advertisements, product campaigns, webinars, events, brand initiatives, and internal communication.
• Create short-form content such as reels, promotional videos, product explainers, testimonials, and campaign videos.
• Convert raw footage into polished content using appropriate transitions, captions, graphics, sound, music, and visual effects.
• Repurpose long-form videos and webinar content into impactful short-form digital content.
• Create motion graphics and basic animations that strengthen storytelling and audience engagement.
• Adapt videos into platform-specific formats while maintaining quality and brand consistency.

Brand and Static Design:

• Own the design and visual execution of key campaigns and brand initiatives.
• Create high-impact static creatives for social media, paid ads, landing pages, email campaigns, events, webinars, and digital marketing.
• Develop presentations, pitch decks, sales collateral, brochures, and other business communication materials.
• Translate marketing and business briefs into clear, engaging visual concepts.
• Maintain and strengthen brand consistency across all communication channels.
• Develop reusable design systems, templates, and brand assets to improve quality and turnaround time.
• Review and improve creatives based on campaign performance, stakeholder feedback, and business requirements.
• Guide junior designers or freelancers where required and ensure output meets the expected creative standard.

Cross-Functional Collaboration:

• Work closely with Marketing, Product, Sales, Founders, and other internal teams on campaigns and launches.
• Manage multiple creative requirements simultaneously while maintaining quality and timelines.
• Take end-to-end ownership from brief and concept development to execution and final delivery.
• Provide creative recommendations rather than depending entirely on detailed briefs.

Requirements:

• Relevant experience in graphic design, video editing, visual communication, or related creative roles.
• Strong portfolio demonstrating both video editing and static design capabilities.
• Hands-on expertise in Adobe Premiere Pro, After Effects, Photoshop, Illustrator, and Figma.
• Experience creating video and design content for digital campaigns and social media platforms.
• Strong understanding of visual storytelling, pacing, typography, layouts, colour, composition, and brand systems.
• Ability to convert loosely defined requirements into polished and effective creative communication.
• Strong attention to detail and the ability to deliver under tight timelines.
• Ability to receive feedback positively, iterate quickly, and work with multiple stakeholders.
• Experience working in a startup, digital-first brand, agency, or fast-paced environment is preferred.

Good to Have:

• Experience with DaVinci Resolve or Final Cut Pro.
• Basic knowledge of video production, including scripting, storyboarding, camera framing, and lighting.
• Exposure to UI/UX or product design.
• Understanding of performance marketing creatives and conversion-focused design.
• Experience building or evolving brand guidelines.

What Success Looks Like:

• Consistently high-quality video and static design output aligned with the company's brand.
• Engaging content that strengthens campaign performance and audience interaction.
• Faster creative turnaround without compromising quality.
• Stronger visual consistency across marketing and business communication.
• Independent ownership of creative requirements from brief → concept → execution → final delivery.

Skills

Adobe Premiere Pro, After Effects, Animation, Figma, Graphic Design, Illustrator, Motion Graphics, Photoshop, Video Editing, Visual Communication