Director of Product Marketing
Confirmed on the employer's own hiring board on Sep 24, 2026. First seen by Alion on Sep 24, 2026. Gc scores B on the Alion truth index.
GC AI is the legal AI platform built for in-house legal teams. Your decisions shape the product, your impact is immediate, and you own your work from day one.
More than 2,000 companies run their legal work on GC AI, including 200+ public companies, 25+ unicorns, and teams at News Corp, Nestlé, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. The platform holds an 80 NPS, more than double the B2B SaaS industry average, which is why GC AI is the leading legal AI platform for companies of all sizes.
GC AI doubled ARR in six months. We raised a $60 million Series B at a $555 million valuation in November 2025 and won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:
1% Better Every Day: small, compounding improvements across everything you ship.
Customer Obsession: start with the customer and work backward.
Ship Today: bias toward action and iteration over perfection.
Find a Way: resourcefulness and ambition over constraint.
Care: be direct, like an honest friend, even when it’s uncomfortable.
Own It: full accountability, proactive communication, and attention to detail.
About The Role
GC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact.
This role reports to the CMO and combines strategic leadership with hands-on execution.
What You’ll Do
Lead and Scale Product Marketing
Set the product marketing strategy, priorities, operating rhythm, and quality standards
Define the team structure and hire, mentor, and develop product marketers
Create clear ownership across positioning, launches, enablement, pricing, and market intelligence
Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures
Shape Product Strategy
Use customer, usage, market, and competitive signals to influence roadmap decisions
Connect market dynamics and customer needs to internal product priorities
Give leadership clear recommendations on workflows, segments, and growth opportunities
Own Positioning and Narrative
Define differentiated positioning across product lines, customer segments, and channels
Connect product messaging to GC AI’s broader Legal AI category narrative
Translate complex legal and AI capabilities into precise messaging for in-house lawyers
Maintain consistency across the website, sales materials, product surfaces, and customer education
Product Launch Leadership and Management
Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria
Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications
Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements
Own Pricing and Packaging
Lead pricing, packaging, and monetization strategy across product tiers
Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations
Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions
Equip Sales and Customer Success
Deliver talk tracks, decks, competitive briefs, objection guidance, and training
Partner with Sales leadership on deal strategy and positioning
Maintain current enablement materials for each product tier, segment, and priority workflow
Measure whether enablement improves confidence, consistency, and win rates
Lead Customer and Market Intelligence
Run structured customer research and win-loss programs
Maintain a current view of competitors, category shifts, and buyer expectations
Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations
Build Category Leadership
Lead analyst engagement, competitive positioning, and external thought leadership
Build relationships with relevant analysts and market voices
Develop a credible point of view on Legal AI and the changing work of in-house legal teams
Develop Revenue-Driving Content
Oversee case studies, return-on-investment stories, comparisons, and proof points across the funnel
Partner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion
Ensure customer-facing content is accurate, useful, and grounded in evidence
Measure and Improve
Define product marketing metrics tied to revenue, adoption, expansion, and win rates
Establish baselines and reporting for launches, messaging, enablement, and competitive performance
Use results to refine strategy and allocate resources
What You'll Bring
8+ years of B2B software product marketing experience, ideally selling to lawyers
Experience leading product marketers or managing a product marketing function
Record of launching hit products
Strong background in pricing, packaging, and monetization strategy
A record of developing clear, differentiated messaging in complex markets
Experience in marketing technical or AI-driven products
Strong partnerships with Product, Sales, and Customer Success
Excellent writing, editing, and executive communication skills
Ability to create structure and clarity in fast-moving environments
Strategic judgment paired with hands-on execution
High-growth startup experience
Clear ownership, accountability, and follow-through
A Note On Pace
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
How We Work Together
GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).
Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page athttps://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
Refer you to external websites to apply
Conduct interviews over email, chat platforms, or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.