Market Development Manager
Confirmed on the employer's own hiring board on Oct 28, 2026. First seen by Alion on Sep 17, 2026. Generac scores B on the Alion truth index.
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager(MDM) is responsible forincreasing market share and brand preference of Generac’s residential ecosystemsolutionwithin thespecifiedterritory. This roleactively prospectsnew business opportunities and convertssolarand generatorinstallers into Generac customerswho resell Generac’sPWRmicrosolar andPWRcell2energystorage solutions, as well as other Generac ecosystemproducts (includinghome standby generatorsandecobeesmart thermostats).
In this role, the MDM develops and executesstrategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to supportend-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments
- Expandthecustomer base byidentifyingnew partners and developing new customer opportunities
- Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management
- Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth
- Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence tosales and business leadership
- Maintainconsistent follow-up on opportunities to drivetimelyand effective closes
- Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”