Distribution Experience Intern

We are looking for a high-potential CRM Adoption & Digital Transformation Intern to join the Distribution Experience (DX) team.

DX is at the forefront of Generali's global distribution transformation, supporting Business Units in accelerating CRM adoption, advisor engagement and commercial effectiveness across markets.

You will work at the intersection of CRM adoption, sales enablement, training and distribution performance, contributing to initiatives that help thousands of agents and managers make better use of CRM tools, customer data and digital campaigns.

This internship is designed for top talent: you will gain high visibility, own key workstreams and collaborate with senior leaders, Field Managers and local Business Units across the Group.

As the CRM Adoption & Digital Transformation Intern, you will play a key role in driving CRM adoption and supporting markets in maximizing the value generated by CRM initiatives.

CRM Adoption & Field Engagement

• Support the deployment and continuous improvement of CRM adoption initiatives across Business Units.
• Collaborate with Field Managers and local distribution teams to promote CRM usage and embed CRM capabilities into daily sales activities.
• Monitor adoption KPIs and identify improvement opportunities to increase engagement and effectiveness.
• Support the collection and dissemination of best practices, success stories and impactful use cases across markets.
• Contribute to the preparation of adoption reviews, governance materials and executive updates.

Training & Change Management

• Support the design and execution of CRM training initiatives for agents, managers and sales support teams.
• Contribute to the development of communication materials, adoption campaigns and onboarding content.
• Help coordinate adoption workshops, webinars and knowledge-sharing sessions with Business Units.
• Work closely with local teams to understand adoption barriers and identify actions to improve user engagement.
• Support change management activities aimed at accelerating CRM integration into sales processes.

CRM Campaign Performance & Business Insights

• Monitor the utilization and effectiveness of CRM campaigns across markets.
• Analyze campaign performance indicators and identify opportunities to improve engagement, lead conversion and business results.
• Develop dashboards and reporting focused on CRM adoption, campaign execution and distribution performance.
• Transform data into actionable insights and recommendations for senior management.
• Support the preparation of executive presentations and performance reviews.

Distribution Excellence & Project Execution

• Collaborate with Business Units on CRM adoption, campaign activation and distribution effectiveness initiatives.
• Participate in regular meetings with local markets to review adoption progress, discuss challenges and share best practices.
• Support cross-market projects aimed at improving advisor productivity and customer engagement.
• Contribute to the Global Advisory Contest from a CRM adoption, campaign performance and analytics perspective.

Strategic Support

• Support strategic initiatives related to CRM adoption, distribution transformation and customer engagement.
• Help prepare presentations and materials for global leadership meetings.
• Contribute to the definition of adoption frameworks, KPI monitoring and continuous improvement plans across markets.

• Currently pursuing or recently completed a Bachelor’s or Master’s degree in Data Science, Computer Science, Engineering, Economics, Management, or similar.
• A strong interest and demonstrable knowledge in AI, digital platforms, data analytics, CRM or digital transformation.
• Prior experience (internships, research projects, extracurriculars) in Digital, AI, Data Analytics or Marketing/CRM is a plus but not mandatory.
• Experience in international environments is valued.
• Strong analytical capability; proficiency in Excel, PowerPoint, and ideally Power BI or other analytics tools.
• Understanding of AI concepts is a strong plus.
• Familiarity with CRM systems (Salesforce preferred) is beneficial.
• English: full working proficiency. Any additional language (IT, ES, DE, FR…) is a plus.

Soft Skills:

• High energy, proactive mindset, and real enjoyment in working with people.
• Strong structure, organization, and ability to manage multiple tasks.
• Curiosity for digital and AI trends; enthusiasm for proposing ideas and innovations.
• A team player who can collaborate in a fast-paced, global environment.

Assicurazioni Generali S.p.A