Senior Growth Marketer
Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Oct 10, 2026.
Join our new Study Platform unit as a Senior Growth Marketer. In this pioneering role, you will be responsible for acquiring and growing an engaged student user base for our Genio Planner product and the broader Genio Study Platform. You will drive student adoption, nurture learner advocates, and convert user momentum into evidence and pipelines for expansion. Your responsibilities will include user acquisition and retention, full-funnel ownership and experimentation, signal architecture and budgeting, product feedback loop, and PLG to sales handoff. You will work closely with the learner experience product development team, our CPO, and the wider Genio marketing and brand team.
Missions
- Acquiring and growing an engaged student user base for the Genio Planner product and the broader Genio Study Platform.
- Driving student adoption, nurturing an active cohort of learner advocates, and converting user momentum into evidence and pipelines for expansion.
- Designing, executing, and analyzing rapid growth experiments across various channels, while managing the growth budget to optimize spend.
Profil recherché
- Rapid Experimentation Cadence: Demonstrated ability to run disciplined, evidence-led growth experiments and quickly pivot or scale based on results- User Advocacy: A strong passion for the learner experience, actively collecting and translating quantitative and qualitative user feedback to shape product features
- Founder-Mode Autonomy: A self-starter who moves comfortably between high-level strategy and rolling up their sleeves for hands-on execution
- Metrics & Analytics Rigor: Hands-on experience establishing signal architecture, analyzing retention, calculating CAC, and demonstrating ROI on marketing spend
- Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context
- Familiarity with transitioning product-led growth (PLG) adoption into large B2B sales cycles
- Experience in EdTech or consumer products targeting higher education students