Lead - Inside Sales 3

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At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

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Job Description

Inviting applications for the role of Assistant Vice President (AVP), Demand Generation

In this role, we are seeking a strategic and results-driven AVP of Demand Generation to join our dynamic team. In this role, you will lead and manage a team of 5-6 specialists while driving our demand generation and business development efforts. You will be responsible for developing and executing strategies to increase market share, enhance client relationships, and drive revenue growth.

Responsibilities

· Strategy: Continuously improve the operating model methodology for demand generation activities

· Team Leadership: Lead and mentor a team of 5-6 demand generation specialists, ensuring alignment with company objectives and fostering a high-performance culture.

· Prospect Research: Conduct thorough market research to identify target companies and key decision-makers, developing insights to guide outreach efforts.

· Campaign Management: Planning and execution of email and social lead generation campaigns, ensuring alignment with overall sales objectives.

· Social Selling: Develop and implement social selling strategies across platforms like LinkedIn, and other relevant channels to identify and engage potential leads.

· Sales technology stack: Utilize automation tools to deliver campaigns, track performance, and enhance lead nurturing.

· Product Sales & SaaS Demo Readiness: Demonstrate strong product sales acumen with the ability to confidently position and demo SaaS-based engagement solutions to clients, translating business needs into compelling solution narratives.

· Service & Support Positioning: Identify and articulate service positioning, support positioning, and value differentiators to improve client engagement, solution adoption, and sales conversion.

· Collaboration: Work closely with the sales and marketing teams to align goals and seamless handoff of leads.

· Training & Development: Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies.

· Data Analysis: Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results.

· Reporting: Prepare regular reports on lead generation activities, performance metrics, and actionable insights for senior management

Qualifications we seek in you!

Minimum Qualifications / Skills

• Proven track record in digital sales including targeted prospecting and lead generation.
• Experience in product sales, including the ability to demo SaaS-based solutions and build clear client-facing value propositions.
• Strong service positioning and support positioning skills, with the ability to align offerings to client needs and market opportunities.
• Prior experience in designing and operating a lead generation function including building the supporting team and technology stack.
• Excellent leadership, communication, and interpersonal skills. Proven ability to influence peers across all functions.
• Deep knowledge of B2B digital marketing and sales processes at scale including technology automation.

Preferred Qualifications/ Skills

• Graduate or postgraduate degree in Business Development, Strategy and Leadership, Marketing or a related field
• Certification in Sales Enablement will be added advantage

Qualifications

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Why join Genpact?

• Lead AI-powered transformation - Drive innovation and solve real-world business challenges that matter
• Make an impact - Help global enterprises solve business challenges that matter
• Accelerate your career - Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.