Business Development Representative
Confirmed on the employer's own hiring board on Nov 5, 2026. First seen by Alion on Aug 12, 2026. Sona scores A on the Alion truth index.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.
In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.
This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.
Responsibilities
Identify and engage with prospects in the Social Care or Hospitality vertical.
Partner with our marketing and sales teams to create compelling outreach strategies.
Making outbound calls to strategic contacts (Directors / C-Suite).
Running discovery calls.
Experiment to determine the right messaging and content for prospective customers across all funnel stages.
Arrange meetings with customers and Account Executives.
Collaborate closely with seasoned professionals who are invested in your growth and success.
Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person.
This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.
Requirements
You have at least 6-12 months of experience in a sales development role at a tech or software company.
You have ambition, resilience, and a genuine passion for career growth.
You have a curiosity to learn and adapt in a dynamic, fast-paced environment.
You're comfortable picking up the phone to senior people (C-Suite, Directors etc).
You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing.
You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting
Benefits
Salary: £40k - £47k + 50% OTE bonus
Hybrid - Monday, Wednesday & Thursday in the London office (Soho)
Share options
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Extra day of leave for every year of service
Pension contributions matched up to 5%
Comprehensive health insurance
Enhanced parental leave & pay
Annual all expenses paid team retreats
The latest Macbook and equipment budget for your home office
Professional development budget
Unlimited free books