Digital Marketing Strategist

About the Role

The Digital Strategist is responsible for developing insight-led digital strategies that help our clients achieve measurable marketing and business objectives.

Working closely with Client Services, Creative and Digital teams, the Digital Strategist will translate client goals and challenges into clear digital strategies across paid media, social media, content, search, web, email and emerging digital channels.

This role requires someone who can see the bigger picture while understanding how individual digital channels work together. You should be equally comfortable analyzing campaign performance, identifying consumer and market trends, developing a digital strategy, challenging a brief, and explaining your recommendations to clients.

The Digital Strategist will also play an important role in strengthening digital capability across the agency, helping our teams and clients stay ahead of evolving technologies, platforms, consumer behaviours and AI-enabled marketing opportunities.

Key Responsibilities

Digital Strategy & Planning

• Develop integrated digital strategies aligned with clients' marketing and business objectives.
• Translate client briefs and business challenges into clear digital objectives, audiences, channel strategies, customer journeys and measurable KPIs.
• Recommend the appropriate mix of digital channels, including paid social, search, display, content, email, websites, SEO and other relevant platforms.
• Partner with Account Managers to develop quarterly and annual client marketing strategies.
• Challenge client briefs and internal assumptions when data, consumer behaviour or market insights suggest a different approach.
• Ensure digital activity is integrated into broader brand and campaign strategies rather than treated as a standalone execution channel.
• Develop campaign measurement frameworks and define what success should look like before campaigns launch.

Research, Insights & Analytics

• Conduct audience, market, competitor and digital trend research to identify opportunities for clients.
• Analyze campaign and platform performance to identify trends, insights and areas for optimization.
• Translate data into clear, actionable recommendations for clients and internal teams.
• Partner with channel specialists to evaluate campaign effectiveness and recommend changes to improve performance.
• Contribute insights to quarterly business reviews, client strategy sessions and new-business pitches.

Client Strategy & Consulting

• Participate in client meetings as the agency's digital strategy subject-matter expert.
• Present digital strategies, insights and recommendations clearly and confidently to clients.
• Partner with Account Managers to understand clients' businesses, industries, customers, competitors and growth priorities.
• Proactively identify digital opportunities rather than waiting for client requests.
• Help clients understand emerging digital trends and how they may affect their businesses.
• Build credibility as a trusted digital advisor while supporting Account Managers in maintaining overall ownership of the client relationship.

Campaign Strategy & Optimization

• Develop digital campaign frameworks across the customer journey, from awareness through consideration, conversion and retention.
• Define audience segmentation, targeting approaches, messaging considerations and channel roles.
• Collaborate with Digital Marketing Executives/Associates and other specialists responsible for campaign implementation.
• Review campaign performance and recommend optimization opportunities.
• Identify opportunities for testing, including audiences, messaging, creative, landing pages and channel mix.
• Ensure campaign recommendations are supported by data and aligned with client objectives.

AI, Innovation & Marketing Technology

• Stay current with emerging digital platforms, technologies and changes in consumer digital behaviour.
• Explore and recommend responsible applications of AI across marketing strategy, research, personalization, content, analytics and campaign optimization.
• Use AI-enabled tools to enhance research, ideation, analysis and strategic planning.
• Identify opportunities to improve agency workflows through technology and automation.
• Support the Client Services and Digital teams in developing greater confidence using digital and AI tools.
• Regularly share relevant digital trends, platform developments and emerging technologies with the wider agency.
• Evaluate new tools and technologies based on their potential business and client value rather than trends alone.

Cross-Functional Collaboration

• Partner closely with Account Managers to translate client business goals into actionable digital strategies.
• Collaborate with Creative teams to ensure creative concepts are appropriate for digital channels and audience behaviour.
• Work with Digital Marketing Executives/Associates and channel specialists to translate strategy into execution.
• Provide strategic direction while respecting specialist expertise within each discipline.
• Participate in campaign brainstorming, strategic planning and creative development sessions.
• Review key digital deliverables for strategic alignment before client presentation.
• Help connect Client Services, Creative and Digital teams around a shared understanding of client objectives.

New Business & Agency Growth

• Contribute digital strategy and insights to new-business pitches and proposals.
• Identify opportunities to expand digital services within existing client relationships.
• Support Account Managers in identifying appropriate cross-sell and upsell opportunities based on client needs.
• Contribute to the development of new digital products, services and capabilities for Caribbean Ideas.
• Help strengthen the agency's reputation as a digitally sophisticated and forward-thinking marketing partner.

About You

• 3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing.
• Agency experience strongly preferred.
• Demonstrated experience developing digital strategies rather than solely executing campaigns.
• Experience working across multiple digital channels such as paid social, search, display, social media, content, email, websites and SEO.
• Experience using data and analytics to evaluate marketing performance and develop recommendations.
• Experience presenting recommendations and strategic thinking to clients or senior stakeholders.
• Experience working with cross-functional creative, account management and digital teams.
• Experience working across multiple client accounts or industries is an asset.

Skills & Competencies

• Strong strategic and analytical thinking
• Ability to translate business objectives into marketing strategies
• Strong understanding of digital consumer behaviour
• Data interpretation and insight generation
• Excellent presentation and storytelling skills
• Strong written and verbal communication
• Creative problem-solving
• Strong research skills
• Ability to simplify complex digital concepts
• Cross-functional collaboration
• Ability to manage multiple clients and priorities
• Strong understanding of AI and emerging technology
• Ability to influence without direct authority