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by Jannue Jordan, Digital Innovation Strategist Lead gen…Lead nurture. Are they just buzzy, buzzy buzz words, or actual, factual strategies that can help your business? If you've spent any time in the digital marketing sphere, you would have bumped up aga

by Kimlin Harrilal, Copy Lead Writer's block. While many psychologists do not believe that it exists writers will tell you otherwise. If you've ever tried to complete a project you know there are numerous triggers to feeling stuck, from procrastination, t

by Samantha Headley-Borel, Production Manager and Project Assassin What is Project Management? By definition, Project Management is "the use of specific knowledge, skills, tools, and techniques to deliver something of value to people. The development of s

By Kimlin Harrilal, Copy Lead Ready to get started in the world of copywriting? If you're reading this, by your estimate, this career path seems doable, and you feel ready to engage an audience of thousands and be the subtle catalyst that drives behaviour

By Astrid O'Neal, Creative Director Fashion, Art, Entertainment. That's where you will find creative directors. Luxury fashion brands, tech brands, social media companies, start-ups are all getting their own creative directors. CDs are the greatest thing

By Jeanette G. Awai, Copywriter/Content & Creative Specialist Coors Light Redefined Nightlife For The Pandemic https://getsynapse.agency/wp-content/uploads/2022/03/COORS-LIGHT-ADDY-V4.mp4 The Challenge Coors Light is best known for its laid-back social ac

Freelancing vs Agency Life, is this truly a dilemma? This conversation has crafted the narrative that a Copywriter can only choose one and you can never have the other for the rest of your career. The truth is, both options have provided Copywriters with

By Jeanette G. Awai, Copywriter/Content & Creative Specialist The COVID-19 pandemic continues to be a sink or swim litmus test for the Consumer Packaged Goods (CPG) industry worldwide. Since 2020, companies have adapted to dealing with supply chain issues

Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely ide

Guest Post: Charlene Pedro, Founder, Mastery of Me Self-Leadership Masterclass Today is International Women's Day. International Women's Day has become a date to celebrate how far women have come but we know there's a lot more work to be done. As women we