Software Developer - Umbraco Specialist

Role Overview

GEDU is seeking an experienced Software Developer specialising in Umbraco CMS to support the development, maintenance, and optimisation of its global digital platforms. The role will focus on building scalable, secure, responsive, and high-performing websites that support student recruitment, digital marketing, lead generation, and online user experience across GEDU’s international education brands.

The ideal candidate will have strong expertise in Umbraco CMS, .NET technologies, front-end development, and third-party integrations, with the ability to collaborate closely with digital marketing, analytics, and business teams.

Key Responsibilities

• Umbraco CMS Development: Develop, customise, maintain, and enhance websites using Umbraco CMS, including document types, templates, content structures, custom properties, and back-office extensions.
• Website Development: Build and maintain scalable web applications using C#, ASP.NET Core/.NET, MVC, Razor, HTML5, CSS3, JavaScript, and modern front-end frameworks where required.
• Website Performance: Optimise website speed, Core Web Vitals, responsiveness, accessibility, SEO, and overall user experience across devices.
• Digital Marketing Support: Develop and maintain landing pages, forms, campaign pages, and conversion-focused website components to support student recruitment and marketing campaigns.
• Third-Party Integrations: Implement and maintain integrations with CRM platforms, marketing automation tools, analytics platforms, APIs, lead-generation forms, and other business systems.
• Technical SEO and Tracking: Support implementation of tracking scripts, Google Tag Manager, Google Analytics 4, UTM parameter capture, conversion tracking, and relevant SEO requirements.
• Troubleshooting and Maintenance: Diagnose and resolve website issues, production defects, broken functionality, integration failures, and cross-browser or mobile responsiveness issues.
• Security and Quality: Follow secure coding practices, conduct code reviews, write maintainable code, and support testing, deployment, and release management.
• Collaboration: Work closely with digital marketing, UI/UX, analytics, CRM, and infrastructure teams to translate business requirements into technical solutions.
• Documentation and Support: Maintain technical documentation, development standards, release notes, and knowledge-transfer materials.

Required Skills and Qualifications

• 4-6 years of experience in software development, with substantial hands-on experience in Umbraco CMS.
• Strong proficiency in C#, .NET / ASP.NET Core, MVC, Razor, and web application development.
• Experience with Umbraco CMS architecture, content modelling, templates, document types, custom development, and CMS upgrades.
• Proficiency in HTML5, CSS3, JavaScript, responsive design, and front-end debugging.
• Experience integrating REST APIs and third-party systems, preferably CRM and marketing automation platforms.
• Working knowledge of SQL Server, database design, and query optimisation.
• Experience with Git-based version control, CI/CD pipelines, and deployment processes.
• Understanding of website security, technical SEO, accessibility, and performance optimisation.
• Strong troubleshooting, analytical, communication, and stakeholder-management skills.

Preferred Qualifications

• Experience with Umbraco 10+ and newer supported versions, including migration and upgrade projects.
• Experience with cloud hosting, preferably Microsoft Azure, and associated monitoring and deployment services.
• Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, and digital marketing technologies.
• Experience working on multi-brand, multi-country, or multi-language websites.
• Experience in the education, student recruitment, or digital marketing industry.

Key Performance Indicators (KPIs)

• Website uptime, reliability, and production issue resolution.
• Website speed, Core Web Vitals, and mobile responsiveness improvements.
• Timely delivery of website enhancements, landing pages, and technical requirements.
• Quality and stability of code, releases, and third-party integrations.
• Reduction in recurring technical defects and website performance issues.
• Effective implementation of analytics, tracking, and lead-generation requirements.
• Compliance with security, SEO, accessibility, and development standards.

Success in the Role

The successful candidate will help GEDU maintain a reliable, scalable, and conversion-focused digital ecosystem, ensuring that its websites effectively support global student recruitment, marketing campaigns, and business growth.