Group Creative Lead, Copy

About the job

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

The Group Creative Lead is a next-generation thinker who crafts not just copy, but compelling narratives, rich storytelling, and interactive experiences. You live and breathe work that is simple, useful, beautiful, and magical-obsessed with craft, innovation, and shaping what’s next.

In this role, you will set the bar for quality across integrated campaigns, digital channels, social activations, and large-scale physical events. You eagerly embrace emerging technologies, especially generative AI, actively embedding them into your creative workflow to optimize and scale work.You will partner closely with cross-functional leads, strategists, producers, marketers, and external agencies to ensure every deliverable is creatively brilliant, strategically sharp, and authentic to Google Cloud.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $220000 - $307000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Help define and evolve Google Cloud's story, voice, communications and activations (both physical and digital).
• Work closely with creatives, strategists, marketers, producers, and engineers to deliver brilliant work in a scrappy, fast paced environment.
• Manage and lead external agencies and partners, establishing craft and inspiring a high-performing collaborative culture.
• Serve as a trusted steward of Google Cloud’s expression and integrity, while identifying contemporary opportunities to bring the brand to life.
• Drive new ideas that embrace generative AI in creative workflows and leveraging AI to optimize/scale creative campaigns for more efficiency.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
• A portfolio of creative work displaying experience in [Brand, Interactive, Conceptual, Experiential, or Technology) design.

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to demonstrate extreme attention to detail and a belief that every pixel matters.
• Ability to grow in a scrappy, fast-paced environment on multiple projects.
• Ability to have technical fearlessness and a self-driven curiosity about AI, technology and gadgets.