Content Creator
About GoTyme
GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.
At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.
About the role
Create timely, engaging, and platform native content for GoTyme Bank's owned social channels, with a strong focus on TikTok and short-form video.
This role combines content ideation, creation, shooting, and editing to enable GoTyme Bank to respond quickly to trends, cultural moments, product stories, and everyday consumer conversations without relying on a lengthy production process.
- Conceptualize and create social-first content for TikTok, Instagram Reels, and other GoTyme Bank owned social channels.
- Translate GoTyme Bank's products, campaigns, and brand messages into relatable, entertaining, and platform-native content.
- Monitor and identify emerging trends, formats, memes, conversations, and cultural moments that GoTyme can participate in authentically.
- Develop content ideas that drive conversation, engagement, and brand familiarity.
- Take ownership of content production from conceptualization, scripting and storyboarding through shooting, editing, and delivery.
- Shoot and edit short-form videos independently using mobile-first and social editing tools when needed.
- Create fast-turnaround content that allows GoTyme to capitalize on real-time trends and cultural moments.
- Appear on camera when appropriate and/or work with creators, employees, and other talent to bring content to life.
- Collaborate closely with the Social Lead and Sr. Social Media & Community Manager to ensure content and video executions are aligned with the overall social strategy and contribute to key social KPIs, including reach, engagement, and audience growth.
- Continuously experiment with new formats, hooks, storytelling approaches, and creative treatments to improve audience engagement.
- Review content performance and apply learnings to improve future content.
Requirements
- Equivalent experience in social media content creation, digital content, or creative production may be considered.
- At least 3 years of experience in social media content creation, digital content, creative production, or a related role.
- Proven experience in creating short-form video content for TikTok, Instagram Reels, or similar platforms.
- Experience taking content from concept through shooting, editing, and final delivery.
- Experience creating content in a fast-paced environment with quick turnaround requirements.
- Portfolio of work is required.