Regional Manager, Category Management

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Role

We are looking for a Manager, Category Management to drive category selection, assortment strategy, product sourcing and supplier management across regional markets.

This role reports to the Head of Category Management, based onsite at our One North office.

The Critical Tasks You Will Perform

• Category Strategy & Execution
  • Develop both short-term (quarterly) and long-term (annual) plans for the assigned category, aligned with overall business priorities and customer needs.
  • Monitor market trends, competitor strategies, and consumer insights to refine category positioning and maintain competitiveness.
  • Set clear KPIs for category performance (GMV, contribution margin, fill rates, supplier participation) and take corrective actions when needed.
  • Define pricing and promotion frameworks in coordination with Strategy & Growth to drive both top-line and profitability.
  • Lead category reviews with internal stakeholders (supply chain, marketing, product, finance) to align on opportunities and risks.
  • Partner with Group Category Management to leverage regional supplier agreements and translate them into local execution.
  • Identify and incubate new sub-categories or niche opportunities to broaden assortment and capture emerging demand (e.g., specialty diets in Pets, organic products in FMCG).
• Supplier & Partner Management
  • Build and maintain strong relationships with local and regional suppliers.
  • Negotiate pricing, promotions, and service-level agreements to maximize category profitability.
• Assortment & Merchandising
  • Build a balanced assortment strategy that ensures availability of staples, introduces innovation (new brands/products), and differentiates our platform with exclusives.
  • Apply data-driven assortment planning: analyze customer behavior, sales velocity, and basket composition to decide which SKUs to expand, reduce, or rotate.
  • Ensure local relevance: adapt assortment to reflect cultural preferences, festive seasons, and country-specific regulations (e.g., Pharma or M&B categories).
  • Work with suppliers and marketing to design joint business plans, including seasonal campaigns, bundles, and new product launches.
  • Optimize online merchandising by improving product content (images, descriptions), shelf sequencing, and search visibility.
  • Partner with the Loyalty/Ads specialist to create category-led campaigns (e.g., repeat purchase programs, category sponsorships).
  • Continuously monitor stock health (slow movers, overstock) and partner with operations on clearance or alternative strategies.
• Cross-Functional Collaboration
  • Work closely with supply chain teams to ensure supply availability and fulfillment efficiency.
  • Collaborate with product and tech teams to enhance customer discovery and ordering experience.

What Essential Skills You Will Need

• 5 to 8+ years of experience in category management, merchandising, or procurement ( in eCommerce, retail, or FMCG).
• Strong background in understanding of key levers such as assortment planning, pricing & promotions, supplier funding, and retail media monetization.
• Proven track record in managing and negotiating with suppliers.
• Strong analytical mindset, with experience applying AI-driven insights and tools to category strategy and operations.
• Strong business acumen and P&L management experience.
• Work cross-functionally in a high-growth environment.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.