Copy and Content Writer

Your role:

Writing a job description for a content role feels slightly ironic (especially when you’re dyslexic). You are probably rewriting half of it in your head at this point. And, for good reasons too: this JD is too long, not to the point, and could use a bit of personality. That’s where you come in:

This role isn’t about producing more and more and more content.

It’s about making everything we say more meaningful.

Let me explain.

Our ambition is to transform workplace health. And that only works if people actually understand what we’re doing and feel something when they interact with us.

Picture this: You’ve been off work for six months due to mental health reasons. You’re not in a great place. Then a letter from your insurance company arrives. You open it. It’s dense. Wordy. Overwhelming. Everything starts to blur together. You close it again and put it on a pile of “I’ll deal with this later.” The pile keeps growing.

This is why your work matters!!! You have the ability to make that moment simpler. Clearer. Less heavy. To reduce the noise for someone who already has enough on their mind.

This role has a real impact on real people! It’s for someone who cares about their craft. Someone who notices the difference between “good enough” and “this really works.”

Of course you will also work on everything from website copy to campaigns, from event invitations to employee giveaways, from product messaging to sales materials, from LinkedIn posts to emails. If it involves words, it will likely involve you.

And yes, sometimes you’ll just need to get things done. This is a scale-up, after all.

As part of the Marketing team, you’ll work closely with commercial, product, and claims. You’ll ask questions, challenge assumptions, and push for clarity when things get vague (which they sometimes will).

The team? At this stage, most of us are generalists. We move fast, we support each other, we have a plan but also figure things out as we go. Outside of work, you might find us on a boat on Lake Zurich, snowboarding in Arosa, hiking somewhere with no reception, or negotiating bedtime with a toddler. A group of thoughtful, driven, and very human people.

And we’re looking for someone who wants to build something with us. Step by step. Day by day.

P.S. We expect a cover letter for this role.

What you'll do:

• Contribute to campaign ideation not just execution. You think in ideas, not just deliverables.
• Write, edit, and refine short and long-form content from top of funnel to bottom of funnel.
• Translate complex topics into clear, human, and accessible language.
• Review and challenge content across the organization to ensure it meets our standards (and push back when it doesn’t).
• Shape narratives and value propositions, sharpen messaging, and bring clarity where things are still vague.
• Own how grape sounds across every touchpoint.
• Continuously improve and evolve our tone of voice, ensuring consistency across teams and channels.
• Help build and maintain guidelines that make it easier for everyone at grape to communicate clearly and consistently.
• Coordinate with external freelance and translation agencies.

What you'll need:

• You’re linguistically ambidextrous: fully proficient in English and German, both written and spoken, and comfortable switching between them depending on the context. And when it fits, you’re able to bring in a bit of Schwiizerdütsch to make communication feel more natural and personal
• You bring 5-7+ years of experience in content, copywriting, or a similar role either in an agency or in-house
• You know how to adapt your writing to a brand and care more about getting the voice right than leaving a personal signature.
• You have a strong sense for clarity, structure, and tone, and you know how to simplify without dumbing things down.
• You’re comfortable working in a fast-moving environment, managing multiple projects, and switching between deep focus and quick turnaround.
• You collaborate well across functions, ask the right questions, and challenge input constructively.
• You have high standards for your craft and a strong attention to detail but you also know when “done” is better than “perfect.”
• SaaS and SEO experience is a plus but not a must have.

What you'll learn:

• Sharpen your ability to write for real impact especially in moments that matter to people navigating difficult situations.
• Deepen your expertise in brand voice and tone by applying it consistently across a wide range of channels and formats.
• Learn how to translate complex, regulated topics into communication that is clear, human, and trustworthy.
• Gain hands-on experience working cross-functionally with product, claims, and commercial teams shaping communication at every stage of the customer journey.
• Contribute to building a scalable content foundation that supports grape’s growth without losing clarity or personality along the way.