Salesforce Administrator and Development

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

A bit about Team

You are an experienced Salesforce Administrator who enjoys building scalable solutions that help teams work more efficiently. You have a strong understanding of Salesforce administration, automation, reporting, and data management, and you are passionate about improving business processes through technology. You are a proactive problem-solver who can balance technical expertise with strong communication skills, enabling you to effectively support users and partner with stakeholders across the organization. The Salesforce Administrator is responsible for the day-to-day administration, maintenance, and optimization of GroundTruth’s Salesforce platform. This role will manage user access, system configuration, automation, reporting, data integrity, and platform enhancements while serving as a trusted partner to business teams. The ideal candidate is customer-focused, detail-oriented, and committed to delivering reliable, scalable Salesforce solutions that drive operational efficiency and support business growth.

You will:

• Administer and maintain the Salesforce platform, including user setup, profiles, permission sets, roles, security settings, and access controls
• Configure and customize Salesforce objects, fields, page layouts, record types, validation rules, approval processes, and business workflows to support business needs.
• Design, build, and optimize Salesforce Flows and automation processes to improve operational efficiency and reduce manual effort
• Design and maintain complex, multi-step Case workflows spanning cross-functional teams (Finance, Legal, Ad Operations).
• Take ownership of Apex-based customizations and integrations currently supported by an external development vendor, with the goal of reducing reliance on outside development support over time.
• Develop and maintain reports, dashboards, and analytics that provide meaningful business insights, KPIs, and data-driven decision support.
• Provide day-to-day Salesforce support by troubleshooting system issues, resolving user requests, maintaining documentation, and delivering user training when needed
• Manage data quality through imports, exports, mass updates, data cleansing, and governance practices while ensuring compliance with organizational standards.
• Support Salesforce integrations, deployment activities, and platform enhancements by collaborating with internal teams and external vendors to ensure reliable system performance and continuous improvement.

You have:

• University degree or requisite professional certification (ADM 201) and/or (PD1)
• 3+ years of experience of Salesforce administration
• Apex development experience including triggers, classes, and test coverage; familiarity with SOAP/REST API integrations and debugging tools (e.g., Postman); understanding of governor limits, bulkification, and deployment/release practices (sandboxes, change sets or CI/CD).
• Experience with Data Loader and declarative rollup tools (e.g., DLRS) for cross-object data management.
• Strong understanding of Salesforce security and sharing models
• Hands-on experience with Salesforce Flows, validation rules, approval processes, and custom objects.
• Expert knowledge of the Salesforce Lightning experience.
• Understanding of Salesforce integrations, REST/SOAP APIs, and third-party applications.
• Strong analytical, troubleshooting, and problem-solving skills.

You are:

• Detail Oriented: highly analytical and inquisitive with a keen attention to detail
• Organized: Ability to prioritize and deliver timely work
• A Team Player: Believes in GT’s vision and prides themselves on being part of an exceptional team.
• Technically Adept: Ability to learn new software quickly
• A Problem solver: Doesn’t wait for someone else to give the answer - takes charge of creating solutions.

Benefits

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account