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Location
In office (Luton)
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Jun 29, 2026. GSF Car Parts scores B on the Alion truth index.

Overview
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GSF Car Parts is a UK motor factor headquartered at a head office and national distribution centre at Four Ashes Park near Wolverhampton, distributing automotive replacement parts, tools and accessories to independent garages, national chains and retail customers. Serving the automotive aftermarket since the late 1960s, it runs a national network of branches and regional distribution centres across England and the Isle of Man, backed by its own delivery fleet. It hires sales advisors, delivery drivers, warehouse operatives and controllers, assistant branch managers and site managers, along with buyers, marketing staff, health and safety officers and software engineers.

About The Role

At GSF Car Parts, our Sales Advisors make it happen. They are outgoing, dynamic and passionate, and always ensuring they are giving the very best service. They care about their customers and our business, and this is part of the foundation to making our business so successful.

We are looking for an outgoing Sales Advisor who as part of your role will support the branch by fully satisfying customers needs and contribute towards achieving branch and individual sales targets.

Main duties include:

  • Developing sound customer relationships and applying effective sales techniques
  • Working within the sales team on sales of product promotions by answering telephone queries and dealing with electronic queries
  • Fully satisfy customer needs in respect of any part orders, respects or queries they may have
  • Contribute to a positive team performance whilst working on personal benchmarks to optimise personal performance and work on sales product promotions
  • Liaise with the Distribution Co-ordinator as required ensuring delivery requirements to customers are met
  • Develop knowledge of products through study of internal literature
  • Use E-learning portal to improve performance

Working hours:

45(average) hours Monday to Friday, including alternate Saturday working

About You

As a Sales Advisor, you will have experience in telesales and/or customer service, ideally gained in a fast-paced sales-driven environment.

What you'll need to succeed:

  • Able to work well and deliver results under pressure
  • Organised with great attention to detail
  • Customer focussed
  • Target driven, motivated by sales and able to deal with rejection
  • Willingness to learn and develop
  • A team player with the ability to also work independently
  • Excellent interpersonal and communication skills, both written and verbal
  • IT Literate
  • Knowledge of car parts and MAM/Allicat would be helpful but isn't essential

What we'll offer:

Benefits at GSF Car Parts are designed to support all aspects of our team members life throughout their career. Whether that’s their health, wealth or everyday lifestyle, we are here for our team members and their loved ones and there is something for everyone! To name a few of our benefits we offer:

  • Opportunity to earn a performance based bonus as part of this role
  • 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time-served
  • Free flu vaccine
  • Health & wellbeing tools
  • Free support from pension experts
  • Life assurance scheme
  • Discounts from 100’s of household names including Asda, Nike & John Lewis
  • A suite of financial wellbeing products including advances and savings schemes
  • Paid time off to volunteer
  • Training qualifications and career progression opportunities

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.

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