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Location
In office (Ruislip)
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 13, 2026. First seen by Alion on Mar 8, 2026. GSF Car Parts scores B on the Alion truth index.

Overview
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GSF Car Parts is a UK motor factor headquartered at a head office and national distribution centre at Four Ashes Park near Wolverhampton, distributing automotive replacement parts, tools and accessories to independent garages, national chains and retail customers. Serving the automotive aftermarket since the late 1960s, it runs a national network of branches and regional distribution centres across England and the Isle of Man, backed by its own delivery fleet. It hires sales advisors, delivery drivers, warehouse operatives and controllers, assistant branch managers and site managers, along with buyers, marketing staff, health and safety officers and software engineers.

About The Role

At GSF Car Parts, our Sales Managers' passion to support the branch team and assist the General Manager with day to day duties is paramount. As the Sales Manager, you will be responsible for helping to lead, and work alongside the Sales Advisor team, boosting branch sales, customer relationships and hitting monthly sales targets.

As the Sales Manager, it is important that alongside the General Manager, you will be proactive and positive towards branch and Company promotions and initiatives; leading on our aim to be the best supplier, employer and customer within our industry.

Main Duties include:

  • Daily Sales, Margin and Profit Performance to ensure the team/branch is staffed to deliver budget daily
  • Measure and Manage Sales Advisors against their KPI’s
  • Daily Communication with the Team to include team briefs, updates on performance and constructive feedback where customer standards aren’t being met
  • Recognise excellence with constructive feedback and use positive communication to engage the team
  • Engage the team to believe in achieving branch goals and challenge any disruptive behaviour
  • Ensuring the team are delivering excellent customer service and continuously keeping the Branch Manager up to date
  • Ensure our team delivers a solution where we have not met customer service requirements
  • Instil a solution based customer service mentality

Working hours:

45(average) hours Monday to Friday, including alternate Saturday working

About You

The ideal Sales Manager will have experience of working in a strong, sales, target driven environment, providing excellent customer service.

What you'll need to succeed:

  • Display qualities to manage and motivate a diverse team
  • Driven to achieve
  • Able to set high standards of work and appearance
  • Be focused on delivering excellent customer service
  • Confident and capable of leading by example
  • Good interpersonal and leadership skills
  • Ideally have experience of P&L Management, commercial management exposure
  • Previous use of MAM or Allicat is desirable
  • Automotive knowledge would be helpful, but isn't essential

What we'll offer:

Benefits at GSF Car Parts are designed to support all aspects of our team members life throughout their career. Whether that’s their health, wealth or everyday lifestyle, we are here for our team members and their loved ones and there is something for everyone! To name a few of our benefits we offer:

  • Opportunity to earn a performance based bonus as part of this role
  • 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time-served
  • Free flu vaccine
  • Health & wellbeing tools
  • Free support from pension experts
  • Life assurance scheme
  • Discounts from 100’s of household names including Asda, Nike & John Lewis
  • A suite of financial wellbeing products including advances and savings schemes
  • Paid time off to volunteer
  • Training qualifications and career progression opportunities

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.

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