Email & Lifecycle Operations Manager (Hubspot)

Description

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works - from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners - including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more - Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are seeking a talented and motivated Email & Lifecycle Operations Manager join our team!

Responsibilities

You'll own our email and lifecycle marketing program end to end - the workflows, the data behind them, the deliverability, and the cross-team processes that keep it running. This is equal parts operations and hands-on execution: you'll design the process and build the infrastructure, not just send campaigns. You'll think holistically across every channel a lead or customer touches - email, in-product (Pendo), SMS, and sales sequences - to create one cohesive experience rather than disconnected sends. And you'll actively hunt for opportunities to convert more, reach more, and deliver better.

This is a build-and-fix role, not a maintainance role. You'll inherit a program mid-rebuild - deliverability to recover, a database to clean and grow, and campaign processes to design from scratch. It's a strong fit for someone who's energized by taking something unstructured and making it work, communicates constantly while doing it, and owns the outcome end to end.

• Opportunity identification - proactively find areas to drive more conversions, improve deliverability, and grow the marketable-contact base; turn them into prioritized, measurable projects
• Cross-channel experience - coordinate email, Pendo, SMS, and sales sequences so a lead or customer gets a cohesive, non-overlapping journey, not colliding messages
• Campaign intake & delivery process - design and run the end-to-end process for how campaigns move across content, design, and ops teams, so delivery is efficient and repeatable
• Complex HubSpot workflows - build and own complex workflows, from trigger logic to segmentation to QA
• Deliverability & database health - mailability best practices, bounce/engagement hygiene, sender reputation, re-permissioning
• Measurement - partner with BI to track engagement through to downstream/revenue impact, not just opens and clicks
• Efficiency through AI & automation - use AI and automation to make the above faster and more repeatable

Requirements

• Deep, hands-on HubSpot expertise as a marketer (admin-level a strong plus): workflows, lists, properties, subscription types, reporting
• Operations mindset - you design processes, documentation, and tooling for efficiency rather than working reactively
• Proven ability to spot opportunities and turn them into projects that move conversions, deliverability, or database growth
• Holistic, cross-channel thinking - comfortable orchestrating email, in-product, SMS, and sales touchpoints as one journey
• Strong communication and stakeholder management - proactive, responsive, and clear; flags risks and slipping deadlines early rather than going quiet
• Strong business acumen and work ethic - connects email activity to business outcomes and owns delivery end to end
• Campaign operations experience - running complex workflows and coordinating design, content, and ops teams
• Solid grasp of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation)
• Working knowledge of email/privacy law - GDPR required; CASL and other regional regulations (CAN-SPAM, etc.) ideally; consent, opt-in, and re-permissioning practices
• Lifecycle marketing expertise - onboarding, nurture, re-engagement, win-back
• B2B SaaS marketing experience
• English language with a minimum of 3 years professional experience in English speaking work setting.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.