Key Account Manager (S/E Market)

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Hasbro is looking for a Key Account Manager - E-commerce with a strong focus on Mercado Libre to drive sustainable growth, profitability, and market share across our online business.

In this role, you will own the full commercial relationship with Mercado Libre, leading strategic planning, negotiations, promotional execution, and performance tracking. You will work cross-functionally with Trade Marketing, Supply Chain, and broader commercial teams to maximize execution excellence and deliver strong business results in a fast-paced e-commerce environment.

Key Responsibilities

• Develop and execute a strategic account plan to achieve annual sales, profitability, and market share targets
• Own the end-to-end commercial cycle, including annual negotiations, promotional planning, sell-in/sell-out tracking, and execution excellence
• Drive continued high-growth performance on Mercado Libre, winning share of market
• Partner closely with Trade Marketing to deliver impactful online activation, in-store execution, and POS strategies
• Monitor inventory health, stock availability, and inventory turns to maximize productivity and minimize stock-outs
• Manage and optimize performance media plans in collaboration with internal and external partners
• Leverage data and insights to continuously improve commercial performance and decision-making

Required Experience & Core Competencies

Education & Experience

• Bachelor’s degree in Business Administration, Economics, Industrial Engineering, or a related field
• Minimum 5 years of experience in Sales or Marketing, with strong exposure to retail and e-commerce
• At least 4 years of experience managing pure-play e-commerce accounts such as Mercado Libre or Amazon
• Hands-on experience working with Mercado Libre Vendor Central (or similar platforms)
• Experience developing and managing performance media plans

Technical & Analytical Skills

• Strong data-driven mindset with advanced analytical and sales tracking capabilities
• Solid knowledge of Google Analytics, Digital Media, ROAS, SEM, and SEO (required)
• Strong understanding of P&L management and commercial performance drivers
• High attention to detail with excellent organizational and project management skills

Leadership & Soft Skills

• Strong commercial acumen with the ability to develop and execute strategic sales plans
• Excellent negotiation, influencing, and stakeholder management skills
• Ability to work effectively with cross-functional and international teams
• Entrepreneurial, proactive, and opportunity-driven mindset
• Resilient and adaptable in fast-changing environments
• Strategic thinker capable of delivering short-term results while building long-term growth plans

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development 
• Exclusive Perks

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