SEO Outreach Specialist

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

We’re hiring an SEO Outreach Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on high-quality link-building and establishing strategic partnerships to drive domain authority and organic growth globally.

Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.

It’s a chance to lay down the organic outreach foundations that will fuel our hypergrowth, while building a link-building engine that will scale 10x over the next few years.

What you’ll do

• Domain Prospecting: Identify and qualify high-relevance, authoritative domains and webpages aligned to priority topics and URLs.

• Link-building Campaigns: Run personalised email sequences to secure guest posts, quoted mentions, resource inclusions, etc. with agreed anchors and target URLs.

• Quality Validation: Verify dofollow, indexation, topical relevance, and placement quality by logging proofs, remediating changes, etc. (no paid/low-quality schemes)

• Outreach Automation: Pitch data stories or expert commentary to journalists and publishers while using tools to speed up prospecting, enrichment, sequencing, and QA and preserving human personalisation.

• Progress Reporting: Track pipeline, response rates, placement rates, link velocity, referral traffic, and ranking impact, among others (surface insights fortnightly)

What you'll need

• 3+ years in SEO outreach with a portfolio of shipped placements

• Proficiency with Ahrefs and contact discovery tools

• Strong written communication and personalisation skills with high attention to detail

• Data-driven decision-making: Ability to assess authority, relevance, traffic, and risk

• Initiative: Self-starter with consistent follow-through and deadline reliability

• Adaptability: Up-to-date with link-building trends, organic outreach best practices, and new techniques in AI and domain authority growth

• Bonus: Healthcare-related experience or medical background

If we’d worked together the last 6 weeks, you’d have:

• Secured at least 20 qualified backlinks across priority pages and logged proofs with metrics.

• Built a 500+ prospect pipeline with owner, status, sequences, and next actions maintained daily.

• Shipped a reporting and attribution setup that ties placements to rankings, referral traffic, and assisted conversions.

• 3+ years experience in a payroll specialist or similar role, ideally spanning more than one country/jurisdiction

• Working knowledge of Australian payroll legislation and compliance requirements (Fair Work, superannuation, payday super, STP, payroll tax)

• Hands-on experience processing payroll in Rippling, including oversight of automated STP reporting and superannuation payments

• Comfortable working with employee self-service (ESS) systems, including reviewing and actioning employee-submitted changes

• Comfortable coordinating with an external payroll provider and working within a multi-stage approval workflow

• Strong Excel skills and comfort working with data across multiple systems

• High attention to detail and a strong sense of discretion with sensitive information

• Clear, confident communicator who can explain payroll matters to non-payroll people

• Comfortable working in a fast-moving, scaling environment where processes are still evolving

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you.

We offer a ₱15,000 annual learning and development budget, a ₱3,000/month health and wellness allowance, a ₱10,000 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to ₱150,000, four weeks of work from anywhere per year, and comprehensive HMO coverage for you and up to two dependents.

We chose to open-source our benefits hub, if you care to take a peek.