Brand Marketing Lead
Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Sep 3, 2026.
Join Hinge, a dating app on a mission to create a less lonely world. As the Brand Marketing Lead, you'll independently steer integrated brand campaigns across global markets, shape campaign briefs, lead agency relationships, and align cross-functional stakeholders. You'll report to the Sr. Director of Global Brand Marketing and have a significant impact on the brand's presence in culture. Enjoy a hybrid work environment, competitive benefits, and the opportunity to make a difference in people's lives.
Missions
- Independently steer integrated brand campaigns across global markets, owning the full arc from brief through launch.
- Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight.
- Lead agency relationships on campaigns, aligning on scope, setting shared expectations, and managing partnership health.
Profil recherché
- 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both)- A track record of independently leading integrated, multi-market campaigns end-to-end - with real ownership of briefs, agency relationships, and results
- You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction
- A creative collaborator - you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so
- A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation
- Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track
- Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right
- Energized by Hinge's mission to create a less lonely world
- Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask