Regional Sales Manager

The Regional Sales Manager - Western Cape is a key high-ownership leadership position focused on driving aggressive sales growth and expanding market presence within the highly competitive nicotine and vaping category. In this role, you will take full commercial responsibility for developing and executing targeted territory strategies, directly managing and mentoring a high-performing field sales team, and fostering deeply entrenched relationships with major retail key accounts (SPAR, Pick n Pay, Shoprite), wholesalers, and petrol station forecourt groups to smash regional revenue targets.

Key Responsibilities

• Develop and execute targeted regional sales strategies to achieve revenue targets and expand market share across all retail, wholesale, forecourt, and independent channels.
• Lead, coach, and hold accountable the regional field sales team, key account representatives, and merchandisers to drive disciplined, measurable in-trade execution.
• Build and maintain deep commercial relationships with regional buyers and managers at major accounts including SPAR, Pick n Pay, Shoprite, and all major petrol station forecourt groups.
• Conduct regular territory analysis and monitor competitor activity, pricing, and ranging in-region to identify growth opportunities and protect market position.
• Collaborate with cross-functional corporate teams, including Finance on credit risk and Marketing on regional promotional calendars and trade activations.
• Monitor and report accurately on weekly and monthly sales performance metrics, providing reliable regional forecasts to support production planning and stock allocation.
• Facilitate regular field accompaniments and ongoing training to enhance product knowledge, brand merchandising standards, and sales techniques.
• Drive new business development by actively prospecting, pitching, and closing new retail, wholesale, and independent trade accounts across the Western Cape.

Requirements

• Minimum 5 years of senior key account management or regional sales management experience specifically within the FMCG sector.
• Proven track record of delivering sales and volume growth across retail and wholesale networks, backed by verifiable numbers.
• Strong leadership skills with direct experience recruiting, managing, and developing a field-based sales team rather than individual contributor experience.
• Analytical mindset with data literacy to interpret sales data, manage margins, evaluate trading terms, and build accurate regional forecasts.
• Proficient in using CRM and ERP systems for pipeline tracking, route efficiency, and territory coverage management.
• Strong negotiation skills at regional decision-maker level with a valid driver's licence, own reliable vehicle, and willingness to travel extensively.

Preferred Qualifications

• A relevant BCom degree or National Diploma in Marketing, Sales, or Business Management.
• Experience in selling nicotine, vaping, tobacco, or highly regulated consumer goods will be highly advantageous.
• Knowledge of the Western Cape market, local trade dynamics, and established buyer relationships across the region.
• Proven experience in a business scaling through a rapid growth phase or executing new product launches into the trade.

Contact Hire Resolve for your next career-changing move.

Our client is offering a highly competitive salary for this role based on experience.

Apply for this role today, Amy West at Hire Resolve or on LinkedIn

You can also visit the Hire Resolve website: hireresolve.us or email us your CV: [email protected]

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.