Marketing Manager

Description

Job Title: Marketing Manager

Location: Remote

Role Type: Full-Time

Who Are We?

At Reef, we connect elite talent with high-growth companies building world-class teams.

We work exclusively with the top 3% of candidates and match them with established companies across Australia, New Zealand, the US, and UK that are serious about investing in their people and operational infrastructure.

We support your integration into these companies by providing additional training, admin/HR support, and access to our growing community of high-performing professionals.

About the Role

We’re seeking a commercially minded Marketing Manager to take full ownership of the marketing function and bring structure, ownership, and direction to a growing business.

This role is responsible for turning existing marketing activity into a consistent and scalable growth engine. You will own the function end-to-end, managing campaigns, coordinating content, and ensuring marketing efforts are aligned with real business outcomes.

This is a hands-on role suited to someone who can both think strategically and execute day-to-day. You’ll be responsible for improving performance across multiple channels, ensuring consistency in output, and making data-informed decisions that drive measurable results.

You’ll work closely with internal teams to ensure marketing supports sales priorities, while also building the systems and processes needed to scale the function over time.

This role suits someone who thrives in fast-moving environments, enjoys creating order from complexity, and takes full responsibility for outcomes.

Key Responsibilities:

• Own and manage the marketing function end-to-end
• Plan and execute multi-channel marketing campaigns across digital platforms
• Build and maintain a clear content and campaign calendar
• Coordinate and publish content across social media, website, and other channels
• Monitor and respond to inbound engagement or ensure it is routed appropriately
• Analyse campaign performance including lead volume, channel effectiveness, and conversion trends
• Optimise campaigns based on data, improving efficiency and reducing wasted spend
• Develop and execute targeted campaigns aligned to business priorities
• Work closely with the sales team to ensure marketing generates qualified opportunities
• Track and report on key metrics including leads, campaign performance, and outcomes
• Maintain clear weekly and monthly reporting for internal stakeholders
• Manage day-to-day execution including content updates, campaign adjustments, and coordination with any external support
• Build systems, processes, and documentation to support future team growth
• Continuously test, refine, and improve messaging, targeting, and channel performance

Requirements

Excellent spoken and written English

Proven experience in a Marketing Manager or similar role

Strong understanding of digital marketing channels including social media, content, and lead generation

Experience managing multi-channel campaigns and content calendars

Ability to analyse performance data and make commercially sound decisions

Hands-on experience executing campaigns, not just strategy

Strong organisational skills with the ability to manage multiple priorities simultaneously

Ability to align marketing activity with sales and revenue outcomes

High attention to detail in execution and reporting

Comfortable using marketing, CRM, and analytics tools

Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment

Benefits

Competitive salary based on experience

Performance-based bonus tied to marketing outcomes

Direct employment with established, high-growth companies

Opportunity to own and scale a marketing function end-to-end

Clear progression opportunities as the business grows